Cibi e Bevande
50 Best Releases its First-ever E-Cookbook Featuring Recipes From the World's Top Chefs and Bartenders to Support the Global Hospitality Industry
This initiative offers a means for every food-and-drink lover to help the cause of the hospitality sector in return for a very special collection of recipes and insights. The release of coincides with the impending 'Bid for Recovery' Auction of out-of-this-world gastronomic experiences and rare items. Bidding on the auction opens on 3 July and closes on 12 July at www.50BestForRecovery.com.
50 Best is also launching the Instagram challenge for food lovers to create, and post, dishes inspired by those in the recipe book. Every week for five weeks from 20 July, 50 Best will choose its favourite three dishes and share these with its 1.1m followers, who will then vote on their preferred dish. The plate with the most votes during that week will become a finalist and win the chance to be judged by a panel of 50 Best chefs in late August. The winner will receive two VIP tickets to The World's 50 Best Restaurants awards event in Antwerp , Flanders in 2021.
has been created to give an insight into what 50 Best chefs have been cooking during lockdown, giving readers special access to the simple suppers they make at home, away from the polished plating in their restaurants. Anyone, anywhere in the world can donate, download a copy, and start cooking like a 50 Best chef, with ingredients easily sourced from supermarkets and local stores. With a balance of female and male chefs and bartenders, those participating reflect the gender parity that 50 Best promotes with its '50/50 is the new 50' campaign.
The funds raised will go towards providing direct and tangible financial relief for restaurants worldwide as they emerge from the Covid-19 pandemic as part of the programme. Independent restaurants and bars across the world will be able to apply for a direct grant in late July. Additional donations will be made to non-profit-organisations: Lee Initiative's Restaurant Reboot Relief Program and Black Urban Growers (US); Nosso Prato ( Brazil ); the Eat Out Restaurant Relief Fund ( South Africa ); Feed the Needy ( India ); Horeca Next ( Belgium ); Ambasciatori del Gusto ( Italy ); Chefs for Spain ; Singapore Cocktail Bar Association; and the worldwide Social Gastronomy Movement. You can find out more about the fund distribution process and recipient non-profit organisations here.
William Drew , Director of Content for The World's 50 Best Restaurants, says: "We are thrilled to have some of the world's leading chefs and bartenders come together and offer their favourite recipes for our first ever e-cookbook. Chefs who have featured on The World's 50 Best Restaurants lists are opening their kitchens and encouraging food lovers to recreate their best-loved dishes in the comfort of their own homes. We urge people to support us in raising as much money as possible for the global hospitality industry – and help give back to the restaurants and bars struggling around the world – with a minimum $10 or £8 donation.''
The 50 Best team continues to offer its heartfelt support to all those businesses and individuals suffering from the global pandemic. The organisation is hugely grateful to all those in the hospitality world who are dedicating their time and skill to help others, as well as to its partners. 50 Best is committed to using its platform to help fight for equality. The Black community has been hit disproportionately hard by COVID-19. This fact will continue to help shape the distribution of funds in the 50 Best for Recovery campaign.
A selection of recipe previews are available by request. All details of the e-cookbook and auction will be available on the 50 Best for Recovery webpage as well as via Instagram @ and Facebook @ .
Since 2002, The World's 50 Best Restaurants has reflected the diversity of the world's culinary landscape. The annual list of the world's finest restaurants provides a snapshot of some of the best destinations for unique culinary experiences, in addition to being a barometer for global gastronomic trends. In 2020, The World's 50 Best Restaurants list will not be published; instead the organisation has pivoted to focus its energy and resources on supporting the hospitality community through its 50 Best for Recovery programme.
The 50 Best family also includes Latin America's 50 Best Restaurants, Asia's 50 Best Restaurants, The World's 50 Best Bars, Asia's 50 Best Bars and the #50BestTalks and 50 Best Explores series, all of which are owned and run by William Reed Business Media. 50 Best aims to bring together communities across the hospitality sector to foster collaboration, inclusivity, diversity and discovery and help drive positive change.
S. Pellegrino and Acqua Panna is the main partner of The World's 50 Best Restaurants and 50 Best for Recovery, as well as founding donor of the 50 Best Recovery Fund. S. Pellegrino and Acqua Panna are the leading natural mineral waters in the fine dining world. Together they interpret Italian style worldwide as a synthesis of excellence, pleasure and well-being.
Susie Dempsey (US) /
Jamie Ley (UK)
Worlds50best@relevanceinternational.com
US: +1-212-257-1500, UK: +44-20-3868 8700
https://www.theworlds50best.com/mediacentre/media-contacts
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