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Global EDM Icon Alok to Lead the INFINITY Lisbon at SBC Summit
Set to raise the roof with an unforgettable fusion of lights and sound, the MEO Arena, home to SBC Summit's 'Super Stage' during the day, will shift into high gear on as it transforms into the venue for the INFINITY Lisbon. Having hosted global icons like Beyoncé and The Weeknd, the arena promises an electrifying night designed to captivate the global gaming community.
, CEO and Founder of SBC, said:
Alok rose to global fame with his breakout hit —now nearing 850 million streams on Spotify—and has since become a trailblazer in the Brazilian Bass genre. Ranked 4th in DJ Mag's Top 100 DJs for three consecutive years (2021–2023), he commands a massive global following with nearly 22 million monthly listeners on Spotify and 29 million Instagram followers.
In addition to headlining some of the world's biggest festivals, including Tomorrowland, Ultra Music Festival, and Lollapalooza, Alok has collaborated with international stars such as Dua Lipa , Jason Derulo, and Ed Sheeran . His influence extends into gaming culture as well, with his inclusion as a playable character in the hit game .
Beyond the stage, Alok is a passionate philanthropist and the founder of the , which supports educational programs, environmental preservation, and social impact projects across Brazil.
He also champions the next generation of artists through his labels and —platforms dedicated to discovering, nurturing, and promoting emerging talent in the electronic music scene, both in Brazil and internationally.
With accolades such as Forbes Brazil's 30 Most Influential Brazilians and Spotify's Top 100 Global, Alok is the ideal artist to headline SBC's second INFINITY experience, according to Sojmark.
The INFINITY Lisbon is the grand finale of SBC Summit, the industry's fastest-growing global event uniting across betting, gaming, payments, and affiliation. After making the move from Barcelona , Lisbon's second edition is gearing up for an even bigger return this September 16-18 .
Sojmark added:
Asked about his vision for the INFINITY brand, the SBC CEO said:
Photo: https://mma.prnewswire.com/media/2661912/Alok_SBC_Summit.jpg
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