Varie
Canton Fair Builds Year-Round Trade Ecosystem with Upgraded Digital Platform and Dual-Version App
Building on momentum from previous editions, the Canton Fair has upgraded its mobile application by launching two tailored versions: one for buyers and one for suppliers. The buyer version enhances sourcing efficiency through improved search and recommendation engines, a trade matchmaking function, and added services such as e-badge scanning for exchanging digital business cards, invitation letter applications, and translator bookings. The supplier version focuses on supporting real-time trade dialogue, offering practical tools such as buyer reception aids, note-taking features, and integrated trade matchmaking services.
These upgraded apps serve as all-in-one trade tools, streamlining everything from itinerary planning to lead follow-up. By mid-June, the apps had been downloaded over 350,000 times.
In addition, the Fair hosted a series of online industry-specific activities and matchmaking events, fostering more effective online connections between global buyers and Chinese suppliers.
The Canton Fair is evolving beyond its traditional role as a trade exhibition, transforming it into a year-round global business ecosystem. Through upgraded digital tools, enhanced mobile app functionality, and an expanded online engagement strategy, the Fair now facilitates continuous trade matchmaking and seamless buyer-supplier interaction. This digital transformation showcases how technology can extend the impact of physical events, creating an always-on platform that drives international business growth beyond the exhibition period.
To download the Canton Fair App, please visit https://cief.cantonfair.org.cn/en/app/appintro.html.
Photo - https://mma.prnewswire.com/media/2715517/image.jpg
View original content:https://www.prnewswire.co.uk/news-releases/canton-fair-builds-year-round-trade-ecosystem-with-upgraded-digital-platform-and-dual-version-app-302487079.html