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George at Asda Launches Graduate Fashion Week Designer Collection
Rory Longdon , winner of the prestigious George Gold Award at Graduate Fashion week in June 2011 , sees the full fruit of his hard work as the launch of his first high street collection goes on sale at George at Asda.
Rory won the opportunity to create a capsule Christmas knitwear collection for George alongside a £20,000 cash prize, a 4 week paid placement at George and mentoring sessions from Brand Director Fiona Lambert . Rory's designs have now come to life in an exclusive, limited, knitwear collection inspired by his winning catwalk designs.
With Rory's collection launch comes the announcement that George at Asda will be the title sponsor of Graduate Fashion Week 2012. This will be the second year running the brand supports the event, and will be continuing its commitment to provide work experience placements for new graduates who impress at the event.
George at Asda, Brand Director, Fiona Lambert commented:
Rory, 23 from West Hallam, has a wealth of background experience as a Fashion Knitwear Design and Knitted Textiles graduate from Nottingham Trent University , and is now enjoying working at Italian fashion house Max Mara before he embarks on an MA next year. It is clear his degree and GFW winning collection has heavily influenced his George range with pieces including chunky knit jumpers and dresses with matrix silver embellishment. Knitwear is clearly Rory's signature as he explains,
His designs have encapsulated a catwalk inspired feel within the high street, boasting the benefit of being a wearable fashion range at an affordable price which Rory welcomed for his first launch,
Rory's exclusive, limited collection will be available in selected Asda stores and online at George.com from November 21st and will retail from £12-£20. Free collection from any Asda store when ordering online.