Editoria e Media
2025 Illuminations of the Champs-Elysées - JCDecaux supports Swarovski in its partnership with the Comité Champs-Elysées
2025 Illuminations of the Champs-Elysées - JCDecaux supports Swarovski in its partnership with the Comité Champs-Elysées
– JCDecaux SE (Euronext Paris: DEC), the number one outdoor advertising company worldwide, announces that JCDecaux France is supporting Swarovski in its partnership with the Comité Champs-Elysées for the 2025 Illuminations.
Swarovski is supporting the Comité Champs-Elysées as the exclusive partner of Holiday Season illuminations of , whose godmother this year will be Léa SEYDOUX.
JCDecaux, which has been a partner of the Comité since 2014 to identify and activate the prestigious brands involved in the creation of the Illuminations, is collaborating with Swarovski, Master of Light since 1895, in this new magical operation on . Since Sunday, November 16, this activation has been shining all along the Avenue des Champs-Élysées: 400 illuminated trees and 200 kakemonos with the Swarovski logo dress the 2 kilometres separating the Arc de Triomphe from the Place de la Concorde. To extend the brilliance, JCDecaux, the number one outdoor advertising and street furniture company worldwide, proposed a large-scale media plan including posters on bus shelters and kiosks in the capital.
As part of this collaboration, an exclusive and unique pop-up store has opened its doors at 1 Place Charles de Gaulle, in front of the Arc de Triomphe. Accessible only during the Holiday Season Illuminations, from this Sunday until December 26, it offers visitors the opportunity to discover the collections of jewellery and interior decoration items of the Swarovski Maison.
This Sunday, November 16 at 6:30 p.m., the Illuminations of the Champs-Elysées kicked off, marking the beginning of the festive season in Paris. With Mr. Marc-Antoine JAMET, President of the Comité Champs-Elysées, the Mayor of Paris, Anne HIDALGO, Mrs. Myriam BATONI, Managing Director France-Benelux of Swarovski, two children made their dream come true when they flicked the switch, thanks to the association , accompanied by Léa SEYDOUX, godmother of the 2025 edition of the Illuminations. This edition has been reinvented, offering a show with a brand new "sound and light" experience, thanks to the integration of innovative LED technology, which can be monitored, programmed and dimmed. It has been designed by Blachère, managed by Thierry Reboul and illuminated by Thomas Dechandon, a great lighting designer who participated in the staging of , awarded two Molières in 2023.
As every year and for 7 weeks, from November 16, 2025 to January 5, 2026, the Illuminations of the Champs-Élysées will make shine, amazing Parisians and visitors from all over the world. In 2024, more than 150,000 people attended the inauguration of the Illuminations, between the Arc de Triomphe and the Obelisk of the Concorde. The same magic operated on December 31, when more than one million people gathered to celebrate New Year’s Eve with the fireworks show.
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For more information about JCDecaux, please visit jcdecaux.com.
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Clémentine Prat
+33 (0) 1 30 79 79 10 – clementine.prat@jcdecaux.com
Rémi Grisard
+33 (0) 1 30 79 79 93 – remi.grisard@jcdecaux.com
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