Cibi e Bevande
Lionel Messi, Paul Pogba And Lieke Martens Get Extraordinarily Distracted By Lay's In New Action-Packed Football Ad
The 60 second spot sees six-time Ballon d'Or winner Lionel Messi , world champion Paul Pogba and UEFA Women's Player of the Year 2017 Lieke Martens get extraordinarily distracted by the mouth-watering sound of a fan opening a bag of Lay's, just seconds before a match is about to kick off. The moment the stadium hears the crunch of the first chip, heads swivel away from the game as fans are drawn to the delectable bag, kicking off a race to the delicious chips, while high-energy 50's swing music begins to play.
Not to be left out of the action, the players join in, going above and beyond to get their hands on the enticing bag of chips. Pogba sprints across the field and climbs over stadium rows, Martens leaps from her pundit's chair and out of the studio window, and Messi finally gets his hands on a chip by hanging dramatically from a stadium skycam.
In addition to the commercial, Lay's captured some exclusive on-set moments with each football player. The behind-the-scenes videos prove that even a stray football can't distract from a delicious bag of Lay's.
Furthermore, Lay's will see its iconic bags transformed with special edition UEFA Champions League designs, with each football star having their own limited-edition packaging.
In addition to the new commercial and limited-edition bags of Lay's bags, there will be new player themed point of sale materials, as well as social content, and OOH support for the campaign. Join the conversation online with .
Glenda Soares : glenda.soares@pepsico.com
PepsiCo products are enjoyed by consumers more than one billion times a day in more than 200 countries and territories around the world. PepsiCo generated more than $67 billion in net revenue in 2019, driven by a complementary food and beverage portfolio that includes Frito-Lay, Gatorade, Pepsi-Cola, Quaker and Tropicana. PepsiCo's product portfolio includes a wide range of enjoyable foods and beverages, including 23 brands that generate more than $1 billion each in estimated annual retail sales.
Guiding PepsiCo is our vision to Be the Global Leader in Convenient Foods and Beverages by Winning with Purpose. "Winning with Purpose" reflects our ambition to win sustainably in the marketplace and embed purpose into all aspects of the business. For more information, visit
Photo - https://mma.prnewswire.com/media/1097131/Lays.jpg