A Viral Market? Insight into the Rise of E-Cigarettes and Vapers from VAPESTICK's Executive Chairman

Doubling in market share annually, electronic cigarettes are really taking off. Technology IQ exclusively interviewed Michael Clapper, Co Founder and Executive Chairman of VAPESTICK, one of the UK's leading brands of e-cigarettes, about the key drivers of this fast-moving market, now valued at £2bn, and the challenges and opportunities it faces.

Doubling in market share annually, electronic cigarettes are really taking off. Technology IQ exclusively interviewed Michael Clapper, Co Founder and Executive Chairman of VAPESTICK, one of the UK's leading brands of e-cigarettes, about the key drivers of this fast-moving market, now valued at £2bn, and the challenges and opportunities it faces.

Michael has over 20 years' experience in business development, having previously founded Enterprise Group which grew to become one of the UK's largest distributors of mortgages and loans.

In the course of the interview, Michael discussed:

This interview was created in collaboration with Europe's only e-cigarette industry event, eCig Europe, taking place in London, 4th - 5th December 2013.

Find the full program, event details and registration information at http://www.ecigeurope.com/ecignews or email [email protected].