Introducing messageLOUD, a Service Designed to Eliminate Distracted Driving

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messageLOUD is available today for download on the Google Play Store, free for the first 30 days, then £ 1.99 a month or £ 19.99 a year. Available today on Android devices and coming next to iPhone and smart wearables, messageLOUD is simple to set up and easy to use.

Car & Driver magazine determined it takes sober, focused drivers 0.54 seconds to brake; an additional 1.2 metres for drivers under the influence of alcohol (blood alcohol level 0.08%); a whopping 11 metres feet when reading an e-mail; and a frightening 21 metres when texting.

According to new research by the AAA Foundation for Traffic Safety, activities like dialing, changing music or sending a text using voice commands are potentially unsafe mental distractions that can impact driving. AAA's President and CEO Marshall Doney calls for developers to aim to reduce mental distractions by designing systems that are no more demanding than listening to the radio or an audiobook.

The largest provider of mobile parking and toll payments app, PayByPhone, is partnering with messageLOUD to provide the service to its more than 10 million registered users across hundreds of cities, universities and private operators.

"Despite all our efforts to educate the masses, enforce stricter rules and severe punishments, distracted driving remains a deadly problem," said Barrie Arnold , Chief Commercial Officer at PayByPhone. "Accidents and fatalities are on the rise. We need a better solution that keeps eyes on the road. I believe messageLOUD will help."

"Distracted driving kills thousands, injures more than half a million people each year globally, and is responsible for billions of dollars in insurance claims. Our mission at messageLOUD is to eliminate accidents and deaths due to smartphone usage whilst driving," said Garin Toren , founder and CEO of messageLOUD. "We're working with local and federal governments, non-profits, corporations and mobile phone carriers to orchestrate a tangible effort to deliver safer messaging whilst driving."

messageLOUD is a patent pending smartphone app that automatically reads your texts and email out loud, allowing you to drive, work and play, safely and productively. Our mission is to eliminate distracted driving with an eyes-free experience that enables you to automatically hear your messages out loud, to easily delete or dismiss messages, or call the sender back –– all without having to look at your phone.

For more information about messageLOUD, partnership opportunities and customer support, visit http://www.messageLOUD.com.

* Brake.org.uk distracted driving stats
**Reported Road Casualties in Great Britain: Quarterly Provisional Estimates Q1 2014