Editoria e Media
Groupe Renault Gives A New Dimension To Its On-Boarded Editorial Content Platform And Enters Into A Strategic Agreement With Publicis Groupe
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The objective of the partnership is to create the first global platform of editorial content for mobility by bringing ( ) concept initiated in collaboration with the Challenges Group in 2017 and presented at the last Paris Motor Show*.
With the advent of connected and autonomous vehicles, Groupe Renault accelerates the development of a new strategic activity and reinvents the time spent on travel. The ambition is to offer users an immersive experience enriched by editorialized and personalized content, whose value will provide a real differentiator in the choice of vehicle purchase and use.
As part of this strategic agreement, Relaxnews - newsdesk acquired by Publicis in May 2015 - would contribute to the acceleration of the AEX project by bringing its network of partners, its strategic, editorial and technological expertise as a news agency, and the skills of its teams already involved in the project. In addition, Publicis Sapient will technically support the teams in the deployment of this platform in terms of UX (user interface), technology and project management.
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* According to IPSOS, 373,000 visitors discovered the AEX experience on the Renault stand at the Paris Motor Show in October 2018. 75% were seduced by AEX, which attracted the attention of many journalists and had the honour of the visit of the President of the Republic during his visit to the Renault stand.
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Groupe Renault has manufactured cars since 1898. Today it is an international multi-brand group, selling close to 3.9 million vehicles in 134 countries in 2018, with 36 manufacturing sites, 12,700 points of sales and employing more than 180,000 people. To address the major technological challenges of the future, while continuing to pursue its profitable growth strategy, Groupe Renault is focusing on international expansion. To this end, it is drawing on the synergies of its five brands (Renault, Dacia, Renault Samsung Motors, Alpine and LADA), electric vehicles, and its unique alliance with Nissan and Mitsubishi Motors. With a 100% Renault owned team committed to the Formula 1 World Championship since 2016, the brand is involved in motorsports, a real vector for innovation and awareness.
Publicis Groupe [Euronext Paris FR0000130577, CAC 40] is a global leader in marketing, communication, and digital transformation, driven through the alchemy of creativity and technology. Publicis Groupe offers its clients seamless access to its tools and expertise through modular offering. Publicis Groupe is organized across four Solutions hubs: Publicis Communications (Publicis Worldwide, Saatchi & Saatchi, Leo Burnett, BBH, Marcel, Fallon, MSL, Prodigious), Publicis Media (Starcom, Zenith, Spark Foundry, Blue 449, Performics, Digitas), Publicis Sapient and Publicis Health. Present in over 100 countries, Publicis Groupe employs nearly 75,000 professionals.
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Delphine DUMONCEAU
Delphine.dumonceau-costes@renault.com
06 09 36 40 53
2321 Rosecrans Avenue. Suite 2200
90245 El Segundo Stati Uniti