Cibi e Bevande
UPM Adhesive Materials unveils a global showcase of premium performance label materials for wine and spirits
The folder showcases five label materials, each paired with a printed sample that demonstrates how UPM's materials perform with complex designs and rich embellishments. Alongside these, unprinted sheets with removable labels provide technical specifications and allow printers to test the adhesive performance and on-bottle application of the materials.
These label materials are part of UPM's Premium Performance portfolio that is tested and trusted by partners across the value chain. Engineered to perform under demanding conditions, such as ice bucket submersion, they deliver high wet opacity, strong adhesion and moisture resistance. Printers can also count on secure supply and superior mechanical properties compatible with high-speed converting and print finishing.
"Printers working with wine and spirits brands face high expectations for both visual impact and technical reliability. Our premium label materials are designed to meet these demands, ensuring smooth converting and consistent performance throughout the product lifecycle," says , Senior Manager, Global Marketing at UPM Adhesive Materials.
To bring these materials to life, UPM partnered with design agencies worldwide to create five distinctive label designs for regionally significant alcoholic beverages. The designers were given free rein to express their cultural identity and interpretation of the premium experience. The featured designs include:
"Premium today is about more than esthetics - it's about storytelling, cultural richness and emotional connection. We collaborated with four other Latin American design agencies to create the tequila label DIVERSA: a shared concept that celebrates diversity through design. UPM's premium label materials allowed us to use intricate embellishments and fine details with confidence," describes , Creative Director at Tridimage.
To execute these designs, UPM partnered with leading surface finish company, KURZ, and global producer of high-precision stamping tools, H+M, for hot stamping transfer materials and tooling, and Grafical for expert printing. Additional collaboration with expert producers of glass packaging and closures, Verallia and Vinolok, further underscores the strong value chain partnerships behind each label concept.
Hot stamping transfer materials and tooling:
KURZ, kurz-world.com
H+M, hinderer-muehlich.com
Printing:
Grafical, grafical.it
Bottles (excluding baijiu bottle):
Selective Line, Verallia, selective-line.com
Closures:
Vinolok, vinolok.com
Sealing wax for the baijiu bottle:
Sincera Sistemi srl, sincerasistemi.it
Click here to download images.
Premium Alcoholic Beverages Market Size & Share [2034]
Lisbeth Saarinen, Senior Manager, Global Marketing, UPM Adhesive Materials, lisbeth.saarinen@upmraflatac.com
Mon-Fri 9:00-16:00 EET
tel. +358 40 588 3284
media@upm.com
UPM Adhesive Materials provides high-performance, innovative self-adhesive products, including label materials, graphics solutions, and specialty tapes, as well as reliable services close to customers. We are one of UPM's fastest-growing global businesses employing around 3,200 professionals. In 2024, our sales reached nearly €1.6 billion ( $1.7 billion ). Read more: adhesivematerials.upm.com
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UPM is a material solutions company, renewing products and entire value chains with an extensive portfolio of renewable fibres, advanced materials, decarbonization solutions, and communication papers. Our performance in sustainability has been recognized by third parties, including EcoVadis and the Dow Jones Sustainability Indices. We operate globally and employ approximately 15,800 people worldwide, with annual sales of approximately €10.3 billion. Our shares are listed on Nasdaq Helsinki Ltd.
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