Internet
Survey Reveals Plunge in Online Shopping Plans on Cyber Boxing Day
Cyber Boxing Day is the online version of Boxing Day . Cyber Boxing Day is also observed in Canada and Australia . U.S. retailers host After Christmas Sales on 26 December.
According to Matthew Cheng , founder of eCoupons.co.uk and CyberBoxingDay.co.uk, "Cyber Boxing Day , 26 December, is the busiest overall online shopping day of the year in the UK behind Cyber Monday. The steep drop in people planning to shop online for Boxing Day sales is an ominous sign for retailers in general. Shoppers can expect stores to start Boxing Day sales early and for aggressive Cyber Boxing Day sales starting 26 December to lure people away from High Street."
Cyber Boxing Day UK spend is expected to be 367.8M GBP . The online Boxing Day spike can be attributed to:
For further information:
http://www.cyberboxingday.co.uk
http://www.cyberboxingday.ca
http://www.ecoupons.co.uk
http://www.ecoupons.com
All figures, unless otherwise stated, are from YouGov Plc. Total sample size for the 2011 survey was 2079 adults. Fieldwork was undertaken between 12th - 14th December 2011. Total sample size for the 2010 survey was 2117 adults. Fieldwork was undertaken between 15th - 17th December 2010 . The surveys were carried out online. The figures have been weighted and are representative of all UK adults (aged 18+). Complete Survey results can be found on CyberBoxingDay.co.uk