Spettacolo
SK-II STUDIO Returns with 'VS' - an Animated Anthology Series with a Big Purpose; Teams up with Olympic Athletes to Defeat "Kaijus" in Society
by is a collection of six animated films based on the life experiences of six Olympic athletes— the world's most decorated gymnast, , world-record swimmer, , table tennis player and two-time Olympic medalist , badminton duo and Olympic gold medalists , surfer and , the They each explore what it means to take destiny in their own hands, overcoming societal pressures that often dictates how one should look, act and feel to be perfect.
Each film within the by explores different aspects of societal pressures that women experience: Brought to life in the form of a "strange beast" or " " in Japanese, each " sheds light on the inner demon each athlete must defeat to pursue their destiny.
A mix of animation and live action, the series spans across a broad range of genres including sci-fi, fantasy, action and sports. Each episode is independent, with its own universe and style, featuring the work from award winning animation studios— and and original music from singer-songwriters like
The series released worldwide on 1 May 2021 with a global premiere in
Hainan, China together with the debut of an immersive social retail pop-up store in
in partnership with .
This is not the first time is entering untapped territory. Following its debut brand docu-drama " by award-winning director Hirokazu Koreeda featuring the inspiring story of swimmer return to competitive swimming, the global skincare brand once again transforms itself into a film production studio, merging entertainment with purpose in the universe. Showcasing, once again, that purpose-led storytelling can be done in a totally unexpected way.
SK-II will also be additionally setting up a in support of women in pursuing their destiny to create positive change as part of its brand purpose this year. Total contribution to the #CHANGEDESTINY fund will be capped at $500,000 USD . Participating organizations will be announced at a later date.
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To find out more about the and learn about and , please visit the virtual SK-II CITY at https://city.sk-ii.com/.
For nearly 40 years, SK-II has touched the lives of millions of women around the world through skin and life transformation. The fascinating story behind SK-II began with a quest to understand why elderly sake brewers had wrinkled faces, but extraordinarily soft and youthful-looking hands. These hands were in constant contact with the sake fermentation process. It took years of research for scientists to isolate the miracle ingredient PITERA™, SK-II's exclusive and naturally derived ingredient crafted from a proprietary fermentation process of a unique yeast strain. Since then, SK-II with PITERA™ has become a special secret shared by celebrities all over the world such as Tangwei, Ni Ni, Chun Xia , Haruka Ayase, Kasumi Arimura , Naomi Watanabe , Chloe Grace Moretz . For the latest news and in-depth information, please visit http://www.sk-ii.com.
is at the heart of the SK-II brand philosophy that celebrates how destiny is not a matter of chance, but a matter of choice. Inspired by the stories of women from around the world, #CHANGEDESTINY sheds light on the pressures they face and the universal 'box' they are put in to be perfect in society's eyes. Award-winning #CHANGEDESTINY campaigns include 2016's "Marriage Market Takeover" that put a spotlight on the labels of "Sheng Nu" or "Leftover Women" in China , 2017's "The Expiry Date", 2018's "Meet Me Halfway and 2019's "Timelines" a docu-series in partnership with Katie Couric about the evolving and controversial topic of marriage pressure and societal expectations women face globally.
[1] The "VS Limitations" by SK-II Studio was filmed in 2019 with the Japan National team Hinotori Nippon of 2019. The athletes appearing in the films share SK-II's brand purpose of #CHANGEDESTINY and have real-life destiny-changing experiences, often while under intense scrutiny, pressure and judgement. Their selection is completely independent from Olympic Games Tokyo 2020.
Logo - https://mma.prnewswire.com/media/1500870/SK_II_Olympics_Logo.jpg
Photo - https://mma.prnewswire.com/media/1500871/VS.jpg
Video - https://www.youtube.com/watch?v=4-d9AgXyZ64
Photo - https://mma.prnewswire.com/media/1500873/Simone_Biles.jpg
Photo - https://mma.prnewswire.com/media/1500874/Liu_Xiang.jpg
Photo - https://mma.prnewswire.com/media/1500875/Kasumi_Ishikawa.jpg
Photo - https://mma.prnewswire.com/media/1500876/Ayaka_Takahashi_Misaki_Matsutomo.jpg
Photo - https://mma.prnewswire.com/media/1500877/Mahina_Maeda.jpg
Photo - https://mma.prnewswire.com/media/1500878/Hinotori_Nippon.jpg