Editoria e Media
7UP® IS SPREADING MOMENTS OF UPLIFTMENT WITH ITS INTERNATIONAL POSITIONING AND REFRESHING NEW BRAND IDENTITY
As a first intervention, 7UP is introducing the new brand identity with the expression The fresh visual identity system - which marks the first major overhaul in over seven years - represents a design that better captures the brand essence, in keeping with its international platform. The design maintains 7UP's iconic signature green coloring, which the world knows and loves. With added zesty citrus tones, it brings a vibrant, uplifting new feel to the design while still showcasing the freshness of its unique taste. The new design will be visible on 7UP and 7UP Zero Sugar bottles and cans, and will be activated through a multi-touchpoint comedy-centric campaign across static, motion and digital assets starting March 2023 .
, said: "
Comedy has the ability to instantly make people feel uplifted, which is why, to celebrate its vibrant new look and distinctively zesty taste, 7UP will embody the universal language of comedy to bring moments of UPliftment to people's lives in unexpected ways. To strengthen the brand's UPliftment positioning, it will roll out its first consumer engagement platform in Spring 2023 across all of its international activations, bringing unique experiences to people.
, commented:
As part of inspire people to make better choices, the brand is on a mission to reduce added sugars across its portfolio, helping them choose a balanced diet, without taste compromise. 7UP Zero Sugar is one of the fastest-growing beverages in the soft drinks category, delivering strong double-digit growth two years in a row. Having launched in seven new markets in the last 12 months, it is currently available in 76 markets around the world.
7UP's new visual identity system will be rolled out worldwide from March 2023 , in all markets starting with Bangladesh , China , Egypt , India , Ireland , Latin America , Pakistan , Saudi Arabia , UK, and all European markets*.
pepsicomediarelations@pepsico.com
PepsiCo products are enjoyed by consumers more than one billion times a day in more than 200 countries and territories around the world. PepsiCo generated more than $79 billion in net revenue in 2021, driven by a complementary beverage and convenient foods portfolio that includes Lay's, Doritos, Cheetos, Gatorade, Pepsi-Cola, Mountain Dew, Quaker, and SodaStream. PepsiCo's product portfolio includes a wide range of enjoyable foods and beverages, including many iconic brands that generate more than $1 billion each in estimated annual retail sales.
Guiding PepsiCo is our vision to Be the Global Leader in Beverages and Convenient Foods by Winning with PepsiCo Positive (pep+). pep+ is our strategic end-to-end transformation that puts sustainability and human capital at the center of how we will create value and growth by operating within planetary boundaries and inspiring positive change for planet and people. For more information, visit
www.pepsico.com , and follow on Twitter , Instagram , Facebook , and
LinkedIn @PepsiCo.
Video - https://mma.prnewswire.com/media/2004053/7UP_Gridshort.mp4
Video - https://mma.prnewswire.com/media/2004064/7up_Sizzle.mp4
Photo - https://mma.prnewswire.com/media/2004039/7up_Format_Overview.jpg
Photo - https://mma.prnewswire.com/media/2004054/7up_Merch.jpg
Photo - https://mma.prnewswire.com/media/2004055/7up_OOH_Billboard.jpg
Photo - https://mma.prnewswire.com/media/2003149/PepsiCo_7UP.jpg
Photo - https://mma.prnewswire.com/media/2004060/7up_Reg___Zero_Stubby_Cans.jpg
Photo - https://mma.prnewswire.com/media/2004061/7up_Repeating_Zero_Stubby_Cans.jpg
View original content:https://www.prnewswire.co.uk/news-releases/7up-is-spreading-moments-of-upliftment-with-its-international-positioning-and-refreshing-new-brand-identity-301748690.html