Spettacolo
E-commerce Start-Up Gives Customers STDs
There are about 20 million new cases of sexually transmitted diseases each year in the United States , and almost half of these are in people ages 15 to 24*. Nerdblock.com has partnered with leading science-themed toy maker, Giantmicrobes, Inc. to highlight the risks to its customers.
Nerd Block Founder Russ Montague said: "A lot of our members are under 25, the age group most at risk of contracting an STD. Utilizing the monthly Blocks we ship out, we felt there was a great opportunity to raise awareness among our customers regarding the health risks they might be facing.
"GIANTMicrobes® plush toys look cute and friendly, but because they come packaged with educational information about each microorganism they represent, we hope they will help us spread a more serious message, albeit in a light-hearted way."
Giantmicrobes, Inc. CEO Drew Oliver , said: "We are very excited to be involved in this awareness raising campaign, especially since we've had enormous success using GIANTMicrobes® to build awareness about important health concerns and initiatives in the past.
"If we encourage the Nerd Block audience of younger, science-minded members to take responsible precautions and protect themselves against STDs, then the campaign will be considered a great success."
Each month Nerd Block ships mystery boxes full of 'themed nerd gear' to its customers. Find out more at nerdblock.com .
*According to the Centers for Disease Control and Prevention: http://www.cdc.gov/std/life-stages-populations/STDFact-Teens.htm
Nerd Block is a Toronto based monthly subscription service that provides a curated box of geek-themed collectibles to nerd enthusiasts. Since being founded in 2013, Nerd Block has amassed legions of worldwide subscribers and now offers four different subscription services: Nerd Block Classic, Nerd Block Jr. Boys, Nerd Block Jr. Girls, and Horror Block. Every month Nerd Block features movie, television and gaming-related product from leading studios including Disney, Cartoon Network and Nintendo. Nerd Block is widely recognized as being the only nerd subscription service to reliably deliver must-have collectibles including brands such as FUNKO, Mattel and McFarlane. For more information, visit nerdblock.com .
Founded in 2002 by Drew Oliver , a former editor of the Harvard Lampoon, Giantmicrobes, Inc. (http://www.giantmicrobes.com) is a fast-growing global brand which distributes its products throughout North America , South America , Europe , Asia , Australia and New Zealand . Distribution channels include drug stores, bookstores, museums, science centers, hospital gift shops, educational catalogs, and general gift shops worldwide, as well as the company's website, http://www.giantmicrobes.com. GIANTmicrobes® are innovative, creative collectibles and gifts, and are also used by parents, teachers, and medical professionals as educational tools. More than 10 million GIANTmicrobes® products have been sold to date.