Families Fight Back Against DAESH Recruitment

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FATE - Families Against Terrorism and Extremism - a consortium of charities, has released two short viral films to help counter the current online DAESH narrative.

Produced by Global Influence - a new London-based strategic communications firm - the films are part of a wider campaign that will culminate with a FATE Summit in Paris, 28-29^thApril 2016, where affected families will come together with the various stakeholder charities.

A senior FATE spokesperson explains:

"FATE is here to help families protect and prevent their sons and daughters from taking the first, and all too often, irreversible steps towards terrorism. These films are designed to make our sons and daughters think twice before listening to the DAESH propaganda."

FATE provides information, resources and a support network to families that risk losing their children to terrorist groups.

The videos have been created in three languages, English, French and Arabic so that the message can reach as many people as possible.  

The first film shows a Muslim family at the dinner table, with a plate laid for a son who left to join DAESH. The family have given in to never seeing their son and brother again but his mother hasn't given up hope that he will return.

https://www.youtube.com/watch?v=vb1U5qQQwwU

In the second film, the message to young people is that you can stand strong in the face of DAESH, that you are not alone.

https://www.youtube.com/watch?v=YsMoz_aYnpU

The senior spokesperson for FATE says:

"We recognise the important role that families can play in countering violent extremism.  They can educate young people and help prevent them from adopting extremist ideologies. Families are vital to countering this threat. They are the support networks and the role models. They are the true foot soldiers in this information war against the extremists."  

FATE is working in communities across Europe to prevent radicalisation, counter violent extremism and support families in the fight back against terrorism.

More information can be found at http://www.findFATE.org

For media, please email [email protected] : one of the Founding network organisations will reply

Global Influence is a strategic communications consultancy that provides cutting-edge solutions for charities, NGOs and governments operating within high-stakes environments. Global Influence's services include research, strategy and behaviour change intervention.

http://www.globalinfluence.com