Khoros and Talkwalker Release Smart Social® Report to Help Brands Market to Gen Z with Actionable Data & CX Insights

Key learnings and trends highlighted in the report include: Key learnings and trends highlighted in the report include: "Today's consumers expect brands to give them personalized experiences throughout their entire journey, knowing exactly who they are, what they want, and what they value. This is especially true for Gen Z, a generation that's shaping how other generations engage with brands and spend their money. Social and digital engagement solutions are key to knowing what will...

Key learnings and trends highlighted in the report include:

"Today's consumers expect brands to give them personalized experiences throughout their entire journey, knowing exactly who they are, what they want, and what they value. This is especially true for Gen Z, a generation that's shaping how other generations engage with brands and spend their money. Social and digital engagement solutions are key to knowing what will resonate with this audience to build more profitable campaigns, long-lasting relationships, and create customers for life," said Katherine Calvert, CMO at Khoros.

"It's vital that brands act on the real-time trends that matter most to consumers, especially when it comes to Gen Z, whose buying power has multiplied over the last year," said Talkwalker CMO Elena Melnikova. "Our report, in partnership with Khoros, reveals the trends that will enable forward thinking marketers to adapt and improve their strategy for 2021, and beyond."

The release of the Smart Social Report, Volume 3, follows the announcement of Khoros and Talkwalker's new deep listening partnership, included in Khoros' Spring Innovation Release. The partnership enables customers to leverage Talkwalker's powerful software platform to uncover, understand, and derive the most valuable insights from social, online, and conversational data.

To learn how to reach Gen Z and ensure your brand is staying on-trend, download the Smart Social Report, Volume 3 here. For more information about Khoros' digital-first customer engagement platform, including its social media marketing and listening solutions, visit khoros.com. Additional information about Talkwalker can be found at talkwalker.com.

About Khoros
Over 2,000 global brands, including one-third of the Fortune 100 companies, leverage the power of Khoros' award-winning customer engagement platform to create customers for life. Our innovative enterprise solutions ensure success across digital customer service, messaging, chat, online brand communities, and social media management. Combined with our industry-leading services, Khoros enables brands to connect with customers throughout their entire digital journey. Khoros powers more than 500 million daily digital interactions and leverages AI to turn these interactions into insights and action.

Recognized nationally and locally as one of the Best Places to Work, Khoros has 10 offices globally and Vista Equity Partners is its lead investor. For more information, visit khoros.com.

About Talkwalker
Talkwalker is an enterprise listening company helping the world's largest brands to drive revenue by activating the voice of their customers. Through our AI-powered platform, we gather data from the conversations that happen around your brand - online, in the media, and within your company - to uncover, understand, and action consumer insights.

Over 2,000 companies worldwide already use this conversational intelligence to protect their brands, measure their campaign impact, and identify what drives purchase decisions. Building consumer connections, and helping to make them globally loved brands.

Talkwalker has offices in Luxembourg, New York, San Francisco, Frankfurt, Singapore, Paris, Tokyo, London & Milan, with 400+ employees across the globe. It is also the home of TalkwalkerAlerts, a free alerting service used by over 500,000 communications and marketing professionals worldwide.

Media Contacts
Mandy Mayekawa
Khoros
[email protected] 

Ivanna Hajnecka
Talkwalker
[email protected]  

Logo - https://mma.prnewswire.com/media/1086291/Talkwalker_Logo.jpg