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Mötley Crüe's The Dirt Debuts To Better Audience Reviews Than Black Panther
LOS ANGELES , March 29, 2019 /PRNewswire/ -- The long-awaited Mötley Crüe biopic, based on the 2001 New York Times bestselling autobiography debuted last Friday, March 22 . The band immediately became the top searched topic on Google Trends with a 4300% spike in searches.
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Streaming partners have been quick to support the film's soundtrack and Mötley Crüe's catalogue with the Global Marquee feature on Spotify, and Apple Music building a dedicated Mötley Super Room. The pay back was instant with a 570% stream increase on Spotify, a 900% stream increase on Apple Music, and Apple iTunes downloads growing 2027%. Amazon, with triple digit streaming growth is benefitting from sales of the book being back at #1 music book, and Mötley's Deezer streams are up 669%.
The Mötley Essentials playlist is now charting higher than Drake Essentials on Apple Music. The effect is being felt globally in 150 markets with top 10 iTunes charts around the world.
Early returns show the movie at 85% audience score at Rotten Tomatoes, on par with 87% and ahead of 79%. It is changing perceptions too, as women are enjoying "The Dirt" just as much, if not more than men, giving it a higher grade (7.4/10) than their male counterparts (7.1/10), according to an IMDB survey.
The cautionary tale aims to deglamorize the sex, drugs and rock n roll lifestyle led by the notorious rockers. It unflinchingly portrays domestic violence, drunk driving and drug addiction to a mass audience. The Guardian's Stephen Snart writes "Real-life manager and producer Allen Kovac has said in interviews that the mission of the movie is to deglamorize the rock'n'roll lifestyle. That does come through."
Further critical acclaim has come from global media outlets;
Queen's Roger Taylor , who appears in the book, was similarly awed at a preview screening, exclaiming:
The film's stars, Douglas Booth ( Nikki Sixx ), Iwan Rheon ( Mick Mars ), Colson Baker (aka Machine Gun Kelly) ( Tommy Lee ), Daniel Webber ( Vince Neil ), David Costabile ( Doc McGhee ) and Pete Davidson ( Tom Zutaut ) have all been getting critical kudos. wrote The Guardian.
Mötley Crüe's Nikki Sixx says, "In the film we show painful examples of domestic violence, DUI, manslaughter, drug overdose and the loss of a child. We couldn't possibly have crammed everything from a 430-page book into an hour and 50-minute movie, but we felt we achieved our objective of showing the downside of sex drugs and rock and roll."
Nikki Sixx hopes to use the message of the film to draw attention to the USA's opioid crisis. Sixx, a recovering addict himself, has established a music program for kids at Covenant House in Los Angeles and is instrumental in drawing attention to the root causes of addiction. A personal mission, Sixx is collaborating with the U.S. Surgeon General to fight opioid addiction, and will bring his best-selling Heroin Diaries book to life with a musical of the same name, due to debut in 2019 with partners including Live Nation Ticketmaster, 11-7, Scott Borchetta , and Downtown Music.
Meanwhile, on the music side, on Mötley Records and Eleven Seven Music immediately reached #1 on the iTunes All Genres Chart and currently stands at #4 US and #5 worldwide. The Greatest Hits album currently stands at #2 in the US on iTunes and at #11 worldwide. The soundtrack features four new songs including the first single, "The Dirt (Est. 1981) (feat. Machine Gun Kelly)" and their unlikely cover of Madonna's "Like a Virgin." In addition, Spotify garnered an 8-fold increase in daily streams, from approximately 400,000 to 3,600,000, and still increasing.
said Kovac, who served as a producer on the film.
Kovac gave kudos to Eleven Seven Music senior management and Mötley Crüe Managers at 10 Street Entertainment,
After almost two decades since the ground-breaking publication of "The Dirt: Confessions of the World's Most Notorious Rock Band" by HarperCollins in 2001, the film version has come to life, causing just as much controversy as the book did when it was all the talk of bands on the rock festival circuit, where copies were strategically placed. From the film's overall buzz, the book landed at #1 on several of Amazon's book charts.
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