Information Technology
IBS Software announces Strategic Collaboration Agreement with Amazon Web Services to redefine airline retailing
The collaboration brings together IBS Software's expertise in travel technology and airline commerce with AWS's global cloud and AI capabilities to scale and advance innovation in this space, starting with the launch of , a pioneering AI-first retailing platform for the airline industry.
Unlike conventional airline retail systems, iRetail has been built from the ground up as an AI-first, modular, and cloud-native platform that supports the full Offer–Order–Settle–Deliver (OOSD) value chain. Co-engineered by IBS Software and AWS, iRetail puts intelligence at the heart of every interaction, leveraging IBS Software's aviation retail intelligence and AI innovation with AWS services. The platform powers self-curating product catalogues, real-time intent aware and hyper personalised offers, autonomous product-agnostic orders, seamless self-regulating settlement and intuitive service delivery - all continuously evolving with traveller behaviour, helping airlines deliver more intuitive and personalised experiences at scale.
Today, many airlines struggle with fragmented legacy systems that limit innovation and hinder connected and personalised experiences. iRetail addresses these challenges by providing a unified, data-driven foundation that modernises retail operations end to end, helping airlines innovate faster, operate more efficiently, and maintain control of their technology roadmap - while preparing for the next generation of agentic AI.
said
Under the SCA with AWS, IBS Software will develop and scale iRetail globally, using AWS's infrastructure to deploy workloads seamlessly across regions and support mission-critical airline operations with 99.99% availability in multi-region deployments.
AWS will provide architectural guidance, solution development support, and technical resources to accelerate iRetail's design, deployment, and scalability. IBS Software and AWS will also establish a joint R&D roadmap aimed at transforming the customer journey by unlocking numerous new AI-first value streams by 2027, through IBS Software's AI & Data Centre of Excellence.
Together, IBS Software and AWS aim to create an industry benchmark for airline retail modernisation, setting new standards for reliability, scalability, and AI-driven innovation.
said .
, added: " ."
said . "
said:
IBS Software is a leading SaaS solutions provider to the travel industry globally, managing mission-critical operations for customers in the aviation, tour & cruise, hospitality, and energy resources industries. IBS Software's solutions for the aviation industry cover fleet & crew operations, aircraft maintenance, retailing solutions, passenger services, loyalty programs, staff travel, and air cargo management. Across the hospitality sector, IBS Software offers a cloud-native, unified platform for hotels and travel sellers, including central reservation (CRS), property management (PMS), revenue management (RMS), call centre, booking engine, loyalty, and distribution. For the tour & cruise industry, IBS provides a comprehensive, customer-centric, digital platform that covers onshore, online and on-board solutions. Across the energy & resources industry, we provide logistics management solutions that cover logistics planning, operations & accommodation management. The Consulting and Digital Transformation (CDx) business focuses on driving digital transformation initiatives of its customers, leveraging its domain knowledge, digital technologies and engineering excellence. IBS Software operates from 17 offices across the world.
Further information can be found at www.ibsplc.com Follow us: Blog | LinkedIn | Facebook | Instagram
Photo: https://mma.prnewswire.com/media/2812748/AWS_IBS_Software.jpg
Logo: https://mma.prnewswire.com/media/1169353/5394726/IBS_Software_Logo.jpg
View original content:https://www.prnewswire.co.uk/news-releases/ibs-software-announces-strategic-collaboration-agreement-with-amazon-web-services-to-redefine-airline-retailing-302603499.html