Physical Distribution: Spartoo Has Already Opened 10 Stores in 10 Months!

The group's move into physical distribution is the result of a long thought-out strategy. This strategy involves many aspects, including the willingness to and to online shopping, as well as .

" ," explains Boris Saragaglia , CEO of Spartoo.

The lines between physical retail and online retail are becoming more blurred, and consumers want to enjoy these complimentary ways to shop.

" ," explains Boris Saragaglia . " ."

To ensure strong implementation, the group took advantage of its roots in the Rhone-Alps region to advance step by step.

"Our strategy is based on opening our own stores regionally, in town centres and shopping centres. Today we are focusing our efforts in Rhone-Alps and plan to progressively spread out to the Northeast and Southeast regions of France ," explains Boris Saragaglia .

After the Grenoble opening last March, a happened in September.

After only 9 months of activity, the first Spartoo store, located in the heart of Grenoble town centre, has already had , allowing the management team to work with confidence on the 2016 openings.

"The first results of our Grenoble store are very promising and show how much the customers still enjoy boutiques," said Boris Saragaglia , CEO of Spartoo.

It's the first step in the group's plan to have

Contact: Margaux MIGNARD m.mignard@spartoo.com +33476099466