Salute e Benessere
SeriousFun Children's Network Appoints Denise Bailey-Castro and Camilla Castro to Board of Directors
"Denise and Camilla bring exceptional leadership experience and a shared passion for empowering young people," said , CEO of SeriousFun Children's Network. "Their strategic insight and commitment to children facing health challenges will strengthen our mission and the lasting impact we deliver to children around the world."
is the , the independent studio founded by Will Smith and Jada Pinkett Smith . She brings deep expertise in financial strategy, operational transformation, and governance across the entertainment industry. Prior to Westbrook , she served as , where she led the portfolio's growth to $1.5 billion in revenue and brokered landmark deals with creators including Tyler Perry and Kenya Barris .
Bailey-Castro serves on the advisory board of and previously on the board of . She holds an , an , and a .
is a global business and transformation executive with over 20 years of experience across the financial services and energy sectors. In senior roles at , she led growth and turnaround businesses, driving performance through digital innovation, diversification of distribution channels, and large-scale organizational change in the Americas, Europe , Asia and the Middle East . Most recently, as , Camilla led transformation across bp's global businesses.
Castro also serves on the board of , a
London -based charity supporting women and children from ethnic minority backgrounds. She holds a
from and an
from , and is fluent in Portuguese, English, and Spanish.
SeriousFun Children's Network is the leading network of medical specialty camps in the world, comprised of 30 camps and programs serving children with serious illnesses and their families, always free of charge. Founded by in 1988 with , the Network has delivered more than to children and families from over 50 countries. Learn more at .
SeriousFun@ssmandl.com
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