Brands adapting to market challenges increases the total value of Interbrand's 2025 Best Global Brands by $150 billion

Highest level of new entrants since the ranking was created in 2000 Highest level of new entrants since the ranking was created in 2000 NEW YORK , Oct. 15, 2025 /PRNewswire/ -- Global brand consultancy Interbrand today launched its annual Best Global Brands ranking. This year's report reflects how brand leaders moved quickly to adapt to competitive challenges and shifting market dynamics to position their brands for growth. The total value of this year's Best Global Brands stands...

NEW YORK, 15/10/2025 (informazione.news - comunicati stampa - spettacolo)

NEW YORK , Oct. 15, 2025 /PRNewswire/ -- Global brand consultancy Interbrand today launched its annual Best Global Brands ranking. This year's report reflects how brand leaders moved quickly to adapt to competitive challenges and shifting market dynamics to position their brands for growth.

The total value of this year's Best Global Brands stands at $3.6 trillion , a 4.4% increase from $3.4 trillion in 2024. While there has been overall growth in this year's ranking, there is also significant movement, with historic surges, and 12 new entrants.

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Brands riding this wave include Nvidia (#15, +116%), Netflix (#28, +42%), YouTube (#13, +61%), Uber (#64, +38%), Nintendo (#53, +35%) and Instagram (#8, +27%).

Newcomers Blackrock (#31), Booking.com (#32), Qualcomm (#39), GE Aerospace (#44), Uniqlo (#47), Schneider Electric (#65), Monster (#70), Nasdaq (#85), BYD (#90) and Shopify (#99) have joined the rankings marking the highest number of new entrants for any BGB report.

Digital media and entertainment platforms saw some of the biggest increases in brand value from 2024 to 2025. Instagram grew +27% entering the Top 10 for the first time, YouTube grew +61%, rising to #13, while Netflix surged +42%, climbing 10 places to #28. Netflix's expansion into gaming, sports, and live events underpins its momentum. YouTube expanded the role that influencers play in creating demand for endorsed products and for creator revenue streams.

The automotive sector demonstrated brand resilience in the face of difficult market dynamics. Among the highest value auto brands, Toyota grew +2% holding the #6 position, as Mercedes (#10) and BMW (#14) continued in the top 20, easing 10-15%.

Tesla declined -35% to #25 in the face of more EV competition, and BYD (#90) entered the table for the first time.

Ferrari has seen +17% growth, driving the value of its luxury lifestyle positioning by expanding into fashion, accessories and licensing.

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Nvidia recorded the largest-ever brand value increase in Best Global Brands history, rising +116% to $43.2bn (#15).

said:

The winners in this year's rankings have seized the opportunities that radical realities have presented. New entrants Booking.com (#32), Uniqlo (#47), Monster (#70) and Shopify (#99), solve specific and singular problems for customers. They do one thing, incredibly well. Continued investments in their brands will be important to continue their growth and protect them from competitors.

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You can find the full BGB report available for download here.

PDF: https://mma.prnewswire.com/media/2795777/Interbrand_2025_Best_Global_Brands.jpg

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