E-Mobility, A New Reality: UAE Residents Expect Complete Electric & Hybrid Vehicle Domination In A Few Years, Reveals Survey Amidst COP28

Huge Wave Of Interest in EVs Huge Wave Of Interest in EVs Katib Belkhodja, Customer Centricity Director, Al-Futtaim Automotive, commented on the survey, "Firstly, the results surpassed all our expectations. With 63% of respondents unequivocally choosing to make electric vehicles their primary mode of transportation, the results are not only overwhelmingly positive but also comprehensively reflect the evolving perceptions of the UAE customers towards electric mobility. It was very...

Huge Wave Of Interest in EVs

Katib Belkhodja, Customer Centricity Director, Al-Futtaim Automotive, commented on the survey, "Firstly, the results surpassed all our expectations. With 63% of respondents unequivocally choosing to make electric vehicles their primary mode of transportation, the results are not only overwhelmingly positive but also comprehensively reflect the evolving perceptions of the UAE customers towards electric mobility. It was very important for us at Al-Futtaim Automotive to conduct this survey, and get an accurate understanding of the customer mindset, especially against the backdrop of COP28."

The Survey Also Highlighted Key Barriers To EV Adoption

Katib Belkhodja further added: "While there are still some barriers to overcome, the results have strengthened our belief in the e-mobility strategies we are currently pursuing. Our commitment to develop the electric mobility ecosystem - covering a wide EV portfolio, our own charging station (Charge2Moov) as well as e-mobility training for aftersales - directly answers most of the concerns obstructing widespread electric adoption. We are the only automotive group in the region committed to delivering this integrated, end-to-end EV offering, and we are confident that we will be able to accelerate the green transition as well as fulfill our pledge to deliver 50% New Energy Vehicles and install 10% of the country's charging stations by 2030."

"Our main objective now is to democratize the EV landscape by offering a wide choice of electric mobility products at diverse price and performance capabilities, and this specifically addresses a key price perception that majority of the customers have with regards to costs of EVs vs. conventional fuel cars."  

Influential Factors Prompting The Shift To EVs

Faster charging time (54%), more charging stations (54%) advancements in battery technology (54%) and a longer driving range (52%) top the list as the crucial factors that will influence their decisions and encourage more people to switch to electric vehicles.

Al-Futtaim Automotive's e-mobility ecosystem was showcased at COP28, featuring the best-in-class electric models from their brand portfolio, which includes Polestar, Volvo Cars, BYD, Volvo Group's compact electric excavator (electric construction equipment), Charge2Moov charging station and River (electric two-wheeler). The stand offered audiences a chance to witness the growth trajectory of green mobility within the UAE as well as experience the tangible products, solutions and innovations that the company is introducing to making sustainable mobility an everyday reality.

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