Cibi e Bevande
PEPSI MAX® ANNOUNCES B.I.G COLLABORATION TO CELEBRATE THE 50TH ANNIVERSARY OF HIP HOP AND THE LEGACY OF THE NOTORIOUS B.I.G
Pepsi MAX has worked closely with The Notorious B.I.G. estate and family members to elevate Biggie's legacy by bringing a new generation of fans innovative and exciting new experiences. Pepsi MAX is planning a distinct and excitingly immersive campaign that will connect his unique personality, style, and lyrical flow with the sounds of today. The campaign will bring Biggie's music to life across disruptive virtual and physical experiences and celebrate him from street art across major cities worldwide to limited edition Pepsi MAX cans, all paying tribute to and elevating his immeasurable influence on popular culture.
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Pepsi MA X is renowned for its ubiquity in music and entertainment, with a long-standing history of collaborating with some of the biggest personalities in culture. As part of its international brand platform "Thirsty for More," which celebrates the challenger mindset and the choices made in the pursuit of passions and enjoyment, Pepsi MAX recognizes cultural trailblazers who defy convention - nobody embodied that iconic challenger spirit more than The Notorious B.I.G. Pepsi MAX will challenge convention to bring Biggie's talent and influence back into today's cultural zeitgeist in a bold new way.
Biggie was a 'B.I.G.' fan of Pepsi, and in 2020, an old freestyle was unearthed that highlighted his love of the beverage. The track, recorded in 1997, features the lyrics, The track was remastered and released as part of Pepsi's tribute to Biggie when he was posthumously inducted into The Rock and Roll Hall of Fame. The freestyle not only highlighted Biggie's love of Pepsi, but it also created an authentic link between Pepsi and Biggie, allowing his estate and the brand that he loved so much to come together to develop this very special piece of content, straight from the vault, from a new, fresh perspective.
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From its roots in New York in the 1970s, the Hip Hop movement sparked the emergence of art forms such as beatboxing, rapping, DJing, breakdancing, and street art, just to name a few. These artistic expressions formed the basis of the modern hip-hop genre and ultimately changed the trajectory of global music and popular culture.
Born Christopher Wallace in Brooklyn, New York , the iconic rapper, better known by his stage name 'The Notorious B.I.G.', was inspired by a whole generation of artists in Hip Hop and beyond. Raised in Brooklyn , NYC, Wallace signed to Sean "Puffy" Combs' label Bad Boy Records as it launched in 1993. Widely considered one of the greatest rappers of all time and most influential of the 1990s rap era, Biggie's music still feels as fresh and current as it did back then, and his impact on music and broader culture continues today.
The partnership is the latest manifestation of Pepsi MAX's international 'Thirsty For More' platform and brand philosophy and uniquely celebrates the life of a true challenger who broke the mold and pursued a passion & enjoyment to get the most out of life. Whether music, football or entertainment, Pepsi MAX's desire is to bring you closer than ever to your favorite artists, heroes, and passions in new and unexpected ways. So, if you're keen to hear more, stay tuned because 2023 is about to get B.I.G.
Stay tuned to @PepsiGlobal's Instagram and Facebook channels to be the first to hear the latest news on this exciting collaboration.
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PepsiCo products are enjoyed by consumers more than one billion times a day in more than 200 countries and territories around the world. PepsiCo generated more than $86 billion in net revenue 2022, driven by a complimentary beverage and convenient foods portfolio that includes Lay's, Doritos , Cheetos , Gatorade, Pepsi-Cola, Mountain Dew, Quaker, and SodaStream . PepsiCo's product portfolio includes a wide range of enjoyable foods and beverages, including many iconic brands that generate more than $1 billion each in estimated annual retail sales.
Guiding PepsiCo is our vision to Be the Global Leader in Beverages and Convenient Foods by Winning with pep+ (PepsiCo Positive). pep+ is our strategic end-to-end transformation that puts sustainability and human capital at the center of how we will create value and growth by operating within planetary boundaries and inspiring positive change for planet and people. For more information, visit www.pepsico.com , and follow on Twitter, Instagram, Facebook, and LinkedIn @PepsiCo.
The Christopher Wallace Memorial Foundation was founded in 1997 by Ms. Voletta Wallace , the mother of the late Christopher Wallace , a.k.a The NOTORIOUS B.I.G. The purpose of the foundation is to serve as a vehicle for giving back to the community. As a non-profit organization, its primary focus is education, through scholarships, grants, mentorship programs, tutoring, books, computers and enrichment programming. Where academics are concerned, B.I.G. is an acronym for "Books Instead of Guns."
Photo - https://mma.prnewswire.com/media/2165939/Biggie_Hero.jpg
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