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Celebrity-Loved VIVAIA Opens First UK Store in London
, the city was a natural choice for the brand's first UK location. Since launching five years ago, VIVAIA has quickly risen to international prominence with its innovative approach to eco-friendly, fashion-forward footwear. With fans ranging from Gen Z stars , , and to cultural icons like and , VIVAIA has built a loyal celebrity following that proves relevance across generations.
VIVAIA's London destination will serve as a connection hub and immersive touchpoint to deepen community, engage and attract new customers. The store marks the next step in the brand's journey to pioneer footwear innovation within the UK market and globally.
VIVAIA's London store spotlights its latest 'It shoe', the 'Sneakerina' — a refined and functional Lace-Up Derby Flat with a triple-layer sole, foldable design, and interchangeable laces. Since its launch, the with more than and embraced by stars including Bella Hadid , Lola Tung , Julia Roberts , Charli XCX and Amelia Gray .
The store will also showcase a special embroidered inspired by the beloved British spaniel and exclusive to the UK market.
VIVAIA is a global footwear brand introduced and embraced in the United States in 2020 that's dedicated to supporting everyday life with eco-friendly comfort and style. Today, the brand provides a wide range of comfortable and on-trend footwear DTC across more than 61 countries and regions worldwide and continues to partner with global suppliers to design our shoes with recycled and sustainably produced materials.
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Logo - https://mma.prnewswire.com/media/2769525/VIVAIA_RGB_Logo.jpg
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