Gillette Says, it is Okay for Men to Cry, Shaving yet Another Stereotype Through New #ManEnough Film

On International Men's Day, Gillette tries to break an enduring stereotype through its new campaign, telling men that it takes real strength to embrace their vulnerability and show it Told through the real-life tribulations of a father & son, it traces their journey from being beholden to this stereotype to breaking it and accepting that showing their tears and vulnerability makes them stronger. Their story echoes what Gillette seeks to advocate - That it takes courage to be the best a man...

MUMBAI, India, 19/11/2019 (informazione.news - comunicati stampa - spettacolo)

Told through the real-life tribulations of a father & son, it traces their journey from being beholden to this stereotype to breaking it and accepting that showing their tears and vulnerability makes them stronger. Their story echoes what Gillette seeks to advocate - That it takes courage to be the best a man can be.

As a part of the broader campaign, Gillette asks one simple question- '. In a society where crying is often perceived as a sign of weakness, encouraging men to talk about the last time they cried attempts to shatter this stereotype. With #ManEnough, Gillette also pledges to take this message to more than 2 million young men across the country through the

Commenting on the campaign, ,

Speaking on the campaign, said,

For over 110 years, Gillette has delivered precision technology and unrivalled product performance – improving the lives of over 750 million men around the world. From shaving and body grooming, to skin care and sweat protection, Gillette offers a wide variety of products including razors, shave gel (gels, foams and creams), skin care, after shaves, antiperspirants, deodorants and body wash. For more information and the latest news on Gillette, visit http://www.gillette.com.

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