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Wall's Calls For Happiness To Become The True Measure Of Social Progress
Titled , the manifesto includes research from Wall's conducted in 12 different countries across the globe, surveying 12,500 people, which reveals that:
The Wall's manifesto reflects on last year and argues that global lockdowns drove people to re-evaluate life's priorities. For too long people have been looking for happiness in the wrong places and the isolation from family and friends has given us a renewed appreciation for the importance of human connections and community support in our lives.
Speaking about the manifesto, Happiness Expert, LSE Professor and co-author of the World Happiness Report, Lord Richard Layard said: ."
Society's clear desire to rethink how national development is measured presents an opportunity to change the current system, which overlooks happiness and wellbeing. As official partners of the UN SDSN World Happiness Report, Wall's is committed to boosting the happiness movement so that governments prioritise the happiness of their citizens.
World-renowned economics professor and senior UN advisor Jeffrey Sachs said: "
Wall's will be working throughout 2021 and beyond to bring academics, policy makers, businesses, communities and activists together to consider how we can develop a blueprint for a future where happiness is considered a measure of development.
By doing this, and celebrating community togetherness and social connections, we'll be able to create a better world and live a happier future.
Ian Maskell , Vice President at Wall's, said:
Electronic copies of the manifesto can be viewed at: https://www.unilever.com/Images/walls-manifesto_tcm244-558473_en.pdf
Wall's commitment to happiness is deeply embedded in the company.
Wall's is the largest and most loved ice cream brand globally. At the turn of the last century, our founders took over streets across the globe to spread their ice-cream magic. The result? Happier hearts opening up to each other. Their vision inspired us to continue to act as leaders in driving social change. We know that ice-creams reliably offer people small moments of happiness, with UK researchers at the Institute of Psychiatry revealing that when ice cream is consumed, it lights up the brain's pleasure zones providing an immediate effect on the parts of the brain known to activate when people are enjoying themselves. We believe that, as a brand, we can play a huge role in building a happier more inclusive world, one street at a time.
The brand also upholds principles for responsible food & beverage marketing to children, adopting new thinking when it comes to where, what and how it communicates to parents & children. Wall's was the first global ice cream brand to carry the 'Responsibly made for kids' promise.
Since 2013 Wall's has been working with partners on a programme called Vanilla for Change in Madagascar . It's designed to help smallholder farmers improve their livelihoods and provide Wall's ice cream with more secure and sustainable sources of natural vanilla.
For more information about Wall's: https://www.unilever.com/brands/foods-and-refreshment/heartbrand/happier-together.html
Photo - https://mma.prnewswire.com/media/1424396/Walls_Happiness_Manifesto.jpg