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CEO of Kuaishou Su Hua: Kuaishou reaches 1 billion global monthly active users
Su also mentioned that Kuaishou's multiple successful partnerships with CMG has allowed for Kuaishou to explore new ways to allow users to enjoy a more convenient participation experience for large scale events. For example, the parade was first live-streamed from multiple angles during the 2019 National Day celebration, which garnered over 1 billion views. Furthermore, CCTV's 2020 New Year's Gala debuted a new Kuaishou interactive feature of "videos+likes." The new feature gathered over 63.9 billion interactions - defined as user comment and sending red packets - and even setting a new record of number of likes for an event. The feature has influenced users to now watch the New Year's Gala on dual screens for a boosted experience.
Kuaishou is confident in providing top quality broadcast of the games as the platform is home to thriving sports communities and has much experience in hosting broadcasts about major sporting events. According to Su, there are nearly 50,000 high-quality sports content creators and 150 million users who are sports fans on Kuaishou. Currently, the sports content on Kuaishou covers sports like football, basketball, boxing, snooker, racing, extreme sports, and outdoor sports. In March, Kuaishou even became the official livestream and short video partner of the Chinese Basketball Association (CBA). The total views of the live streams during the 2020-2021 season reached a high of 810 million and achieved over 360 million interactions. Kuaishou users have also repurposed content from the live stream to create meaningful and enriching content of their own, indicating an extremely successful event.
For the Olympic Games partnership, Kuaishou announced plans to make use of its unique product capabilities and technological expertise to create a series of interactive features that can allow users to participate virtually as part of the Olympics. At the same time, Kuaishou is committed to improve its promotional methods of the games, to explore different angles of capturing the games and ensure full coverage of all events. Kuaishou will work with CMG in hopes of producing the most interactive experience with extensive coverage of the Olympic Games in history.