Global Connected TV Device Ownership Passes 1 Billion Units says Strategy Analytics

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"The growth in ownership of Connected TV devices is having a profound effect on the way in which people access and consume media content on the TV set. Furthermore they are helping to provide opportunities for companies outside of the traditional TV industry such as Google, Apple and Amazon to compete for a share of the TV audience."

"On a global scale, IP-enabled flat panel TVs are the most common Connected TV device in living rooms today, occupying close to 30 percent of the installed base of such devices, a figure that is set to rise towards 50 percent by 2018. However, that is not to say that IP-enabled TVs will necessarily become the default device that consumers use to access OTT content as there will continue to be various device options available to consumers."

Strategy Analytics, Inc. provides the competitive edge with advisory services, consulting and actionable market intelligence for emerging technology, mobile and wireless, digital consumer and automotive electronics companies. With offices in North America , Europe and Asia , Strategy Analytics delivers insights for enterprise success. www.StrategyAnalytics.com 

European Contact: David Watkins , dwatkins@strategyanalytics.com, +33-5-33-05-00-53
US Contact: Eric Smith , esmith@strategyanalytics.com, +1-617-614-0752