Spettacolo
PERRIER® and the Centre Pompidou partner to give new life to one of Pablo Picasso's greatest works
Performed at the Théâtre du Châtelet in 1917, Parade brought together four masters of their art , in this collaborative work conceived as a true hymn to joy in the midst of war.
This new PERRIER® partnership is part of a long tradition of diverse and varied collaborations with the artistic world. Since its beginning, the sparkling water brand has linked its name to the greatest artists of its time. are just some of the great names to have creatively worked with PERRIER® over the years and have anchored the brand in pop culture.
Elisa Gregori , Global Business Unit Director PERRIER®.
The stage curtain of represents a real conservation and exhibition challenge. is fragile and difficult to hang. Its survival requires a restoration campaign based on an innovative technique designed by an engineering team. PERRIER® is supporting the development of this cutting-edge knowledge with a view to continuing the , for present and future generations.
This project will enable to come back to life in the summer of 2022 at the **, which is joining forces with the Centre Pompidou to develop a programme of cultural activities linked to the restoration campaign. During an exceptional evening, , the curtain of will rise for the first time since 1917.
This event is organised as part of the prefiguration of the future "Centre Pompidou francilien - Fabrique de l'art" conservation and creation centre in Massy.
Floriane de Saint Pierre , President of the Friends of the Centre Pompidou.
In parallel with these sponsorship initiatives, . In 2022, the brand gave several emerging French artists carte blanche to reinterpret its famous bottle. and are highlighted each month on the PERRIER® social networks.
*The Friends of the Centre Pompidou is a non-profit organization which goal is to help expand and enrich the Centre Pompidou's holdings of modern and contemporary art.
**The Massy Opera is located in the city of Massy, just under 10 miles South of Paris , in France .
With a history that began nearly 160 years ago - in 1863 - in Vergèze, in the south of France , PERRIER® is a timeless brand recognisable by its iconic green bottle. Bold, sometimes irreverent, PERRIER® has distinguished itself from the start with a very distinctive advertising style and has made a series of memorable collaborations with the greatest artists of its time. For more information, please visit: http://www.perrier.com
Weber Shandwick -- Nestlewaters-emena@webershandwick.com
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