Harrods Presents Inside The Studio

     (Photo: http://photos.prnewswire.com/prnh/20141010/709852-a )

     (Photo: http://photos.prnewswire.com/prnh/20141010/709852-b )

A series of four exclusive films captures the essence of each design studio and reveals the intricate journey of a collection as documented by the designers themselves and brought to life by their glamorous muses, Georgie MacIntyre ( Matthew Williamson ), Jade Parfitt ( Rupert Sanderson ), Sophia Neophitou-Apostolou ( Antonio Berardi ) and Jacquetta Wheeler (Temperley London).

, CEO BRITISH FASHION COUNCIL:

"Harrods has a 150-year reputation for bringing the world of luxury to consumers from all over the world - in its latest project, , its global audience will be able to go online and discover the fascinating stories and craftsmanship behind four of Britain's most celebrated design talents."

Working closely with selected media partners and bloggers, premieres on Thursday 16th October with immersive, behind-the-scenes footage and photos, must-buy shopping edits and money-can't-buy competition prizes, including a piece from each designer's Autumn/Winter collection and an exclusive signed sketch.

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NOTES TO EDITORS :

For further details, please contact our press office:

Jade Jackman
Harrods.com PR Assistant
jade.jackman@harrods.com
+44(0)20-3626-7059