Watch the Infidelity, Says Netflix

by watching extra episodes of series without their significant other.  Another With shows like Arrested Development Season 4, (from May 26th ) and UK exclusives like Breaking Bad and the recent first season of House of Cards, Netflix members will be facing increased temptation to play away.

"We give our members the power to watch what they want, when they want. But as Spiderman says – 'with great power comes great responsibility,'" said Ted Sarandos , Chief Content Officer at Netflix. "Netflix can't be held responsible for any trust issues, lovers' spats, housemate quarrels or marital troubles that arise from watching ahead. We also will not cover any therapy sessions. As always, we advise to Watch Responsibly."

With the rise of OTT (over the top) viewing and of streaming services like Netflix there has been a move away from "appointment viewing" and scheduled TV.

Netflix has rolled out new creative highlighting the idea of 'stream cheating.'  You can check out the new advertisement for yourself on YouTube.  

Netflix is the world's leading Internet television network with more than 36 million members in 40 countries enjoying more than one billion hours of TV shows and movies per month, including Netflix original series. For one low monthly price, Netflix members can watch as much as they want, anytime, anywhere, on nearly any Internet-connected screen. Members can play, pause and resume watching, all without commercials or commitments. Learn more about how Netflix (NASDAQ: NFLX) is pioneering Internet television at www.netflix.com or follow Netflix on Facebook and Twitter.

This survey was conducted between April 24th and April 25th, 2013 amongst 2000 UK adults in a co-habiting relationship.