DESelect Launches 'Engage' Platform to Combat Marketing Fatigue

With audience saturation control, email campaigns more effectively reach and convert potential customers, rather than driving contacts to unsubscribe and mark content as spam. Self-controlled campaigns further help organizations maintain compliance with major government regulations such as GDPR and the CAN-SPAM Act. These improved customer experiences ultimately lead to increased ROI on marketing outreach efforts. With audience saturation control, email campaigns more effectively reach and...

With audience saturation control, email campaigns more effectively reach and convert potential customers, rather than driving contacts to unsubscribe and mark content as spam. Self-controlled campaigns further help organizations maintain compliance with major government regulations such as GDPR and the CAN-SPAM Act. These improved customer experiences ultimately lead to increased ROI on marketing outreach efforts.

"DESelect has always been about empowering marketing teams with the tools to optimize personalization," said Jonathan van Driessen, CTO and Co-Founder of DESelect. "Engage defends organizations against costly unsubscribes and spam complaints that eliminate further revenue opportunities."

"As organizations grapple with economic uncertainty, Engage primes each potential customer for action with only the most relevant campaigns, maximizing the impact of every dollar, euro, or pound spent on outreach."

To give marketers ultimate control over campaign prioritization, Engage offers two triage modes. Users can saturate based on custom rules for both contact and campaign types, empowering teams to test different combinations for truly personalized experiences.

"We designed Engage to help modern marketers navigate their complex, modern omnichannel strategies in a way that primes subscribers for great customer experiences rather than annoyance," said Anthony Lamot, CEO and Co-Founder of DESelect. "Engage makes sure the right people see the right messages, the right number of times."

Learn how DESelect Engage can help you prioritize your omnichannel campaigns and defend against marketing fatigue.

About DESelect

DESelect is an official Salesforce Marketing Cloud partner offering the leading marketing enablement platforms on the Salesforce AppExchange. Fortune 500 leaders and mid-sized businesses leverage DESelect's intuitive drag-and-drop solutions to help marketing teams control audience saturation, segment audiences, and power highly personalized campaigns without code or technical assistance. Founded in 2019, DESelect has offices in Antwerp, Belgium; and Austin, Texas.

View original content:https://www.prnewswire.co.uk/news-releases/deselect-launches-engage-platform-to-combat-marketing-fatigue-301783416.html