Turismo
Sustainable EU Tourism: Shaping the future through knowledge exchange and innovation
Building on the success of the first workshop, the project invites tourism stakeholders to its second workshop on . This event will bring together to explore how can drive sustainability across EU destinations.
26 March 2025 | 17:00 - 18:45 CET
Sign up here:
17.00 – 17.10 |
17.10 – 17.20 | , Andreea Staicu , European Commission, DG MOVE
17.20 – 17.30 | , Marlène Bartès, European Commission, DG MOVE)
17.30 – 18.00 | with Misa Labarile , European Commission, DG MOVE & Dolores Ordóñez, ANYSOLUTION
18.00 – 18.30 | with insights from Ljubljana , Andalucía, Benidorm, Dubrovnik & Bruges
18.30 – 18.45 |
Held on at the European Commission's premises in Brussels , the first brought together to explore as a strategy for resilience and sustainability. Discussions focused on accessibility, seasonality, and evolving consumer preferences. Highlights from the discussions included:
Based on their common challenges, DMOs then came together to jointly develop action plans and innovative solutions. Five twinning groups explored key sustainability challenges, leading to concrete project ideas that foster cross-destination cooperation. One group focused on improving accessibility, proposing the creation of a Best Practice Lab to facilitate knowledge exchange, while two groups tackled changing consumer preferences by developing strategies to encourage responsible behaviour through gamification, incentives, and EU-wide awareness campaigns. Another two groups addressed seasonality by proposing tailored product development, strategic destination branding, and multi-sector cooperation to create year-round tourism opportunities. As a next step, DMOs will continue refining these solutions through dedicated webinars, deepening collaboration and ensuring the practical implementation of their ideas.
The Sustainable EU Tourism project supports the EU's tourism priorities by promoting collaboration, sustainable practices, and resilience in the tourism sector. With over 200 participating destinations and extensive research, this initiative aims to transform European tourism, ensuring long-term benefits for both local communities and the environment.
The results of a comprehensive 2024 survey, combined with desk research and interviews, have led to a valuable compilation of best practices, now available for download. This resource highlights innovative solutions from 50 EU destinations addressing critical issues such as water scarcity, waste management, and over-tourism.
One standout example is Benidorm ( Spain ), the 2025 European Green Pioneer of Smart Tourism, which has implemented advanced water management strategies, among many other smart initiatives. These include separating rainwater and wastewater, composting sludge for agricultural use, and generating biogas from wastewater to produce electricity—an inspiring model for other destinations committed to sustainability.
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