How to Engage with Instagram Influencers and Measure Success

In the second article of a two-part series posted on PR Newswire's Small Business PR Toolkit,  Co-Founder and Chief Executive of Markerly, Sarah Ware, provides ways to engage with Instagram influencers and identifies tools that track measurement.

In the second article of a two-part series posted on PR Newswire's Small Business PR Toolkit,  Co-Founder and Chief Executive of Markerly, Sarah Ware, provides ways to engage with Instagram influencers and identifies tools that track measurement.

Engagement: Focus on initially building authentic relationships with these influencers by following, sharing and commenting on their posts. This step should be done before making direct contact requesting a share of your content. Consider providing turn-key content to the influencers so they can easily share your message to their followers.

Measurement: Although Instagram does not yet offer a complete analytics solution for its users, monitoring and analyzing the data that is available to you is the best way to measure the effectiveness of influencers and your own content.

For further discussion on how to measure the effectiveness of influencers, click here: http://bit.ly/1C6Jx2W

CONTACT:  Amanda Eldridge, Director, Strategic Channels, +1-201-360-6906, [email protected]