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Despite 7 in 8 Ecommerce Brands Raising Prices to Offset Tariffs, 96% Still Expect International Sales to Rise in Q4

The first, Peak Season 2025 Playbook: Data-Backed Strategies to Drive Profit and Customer Loyalty, was produced in partnership with Drive Research and is based on a July 2025 survey of 200 senior ecommerce leaders across the U.S., UK, and Canada. This original research highlights how direct-to-consumer brands are navigating rising tariffs, the end of de minimis, and fulfillment pressures during the busiest shopping quarter of the year—with actionable strategies to protect margins and maintain customer trust.
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The first, , was produced in partnership with Drive Research and is based on a July 2025 survey of 200 senior ecommerce leaders across the U.S., UK, and Canada . This original research highlights how direct-to-consumer brands are navigating rising tariffs, the end of de minimis, and fulfillment pressures during the busiest shopping quarter of the year—with actionable strategies to protect margins and maintain customer trust.

The sheds light on how leading brands are preparing for the busiest shopping quarter of the year—and the gaps that could derail their strategies.

Key findings include:

The report also highlights customer stories of brands strengthening their peak readiness with Passport. one apparel executive told researchers.

"As our findings show, the stakes are higher than ever this peak season," said Alex Yancher , Co-Founder & CEO of Passport. "Brands aren't just fighting tariffs—they're racing against time, customer expectations, and margin pressure. Passport exists to close that execution gap with the infrastructure and expertise brands need to grow confidently."

To help brands put these findings into practice, Passport will host a live Peak Season Preparation webinar on September 11, 2025 . The session will feature leaders from fast-growing brand Universal Yums, as well as ShipBob, Fulfil, PrettyDamnQuick, and Passport executives Kat Sun (Chief Operating Officer) and Andrew Brown (VP of Customer Success).

Together, they'll unpack how ecommerce brands can adjust fulfillment, pricing, and customer experience strategies ahead of Black Friday/Cyber Monday. Attendees will walk away with practical, data-backed takeaways for boosting profitability and customer loyalty during the busiest quarter of the year.

Released alongside the Peak Playbook, , authored by Thomas Taggart , Passport's Vice President of Global Trade, provides critical insights for non-U.S. brands looking to expand profitably into the U.S.—the world's largest but most competitive ecommerce arena.

Highlights from the guide include:

"Breaking into the U.S. market isn't just about shipping faster—it's about building the right foundation," said Taggart. "With the right compliance and logistics strategy, international brands can unlock the same level of customer trust and profitability as domestic players."

These new reports build on Passport's recent milestones:

All of the data and insights are available for free here:

For ongoing tariff and trade updates, visit TrumpTradeTracker.com – a real-time news aggregator that includes expert insights from Passport's Global Trade team.

For more information about Passport, the new available reports, and our full range of solutions, visit passportglobal.com.

Founded in 2017, Passport Global Inc is a leading global ecommerce solutions provider, empowering brands like Dolls Kill, Ridge, Ogee, OneSkin, and HexClad to grow profitably and confidently in over 180 countries. Combining innovative technology, global logistics, and expert compliance, Passport delivers the right solutions for the right markets at every stage of global growth. From cross-border shipping to in-country enablement services and licensed customs brokerage, Passport provides a seamless, compliant, and flexible experience that helps DTC brands unlock their full international potential. To learn more, visit  passportglobal.com .

Drive Research is a global market research company specializing in custom-built, quantitative and qualitative methodologies. Our passionate team helps B2B and B2C organizations grow by extracting insights from the data we collect to accelerate sales, marketing, and business strategies. Learn more at  DriveResearch.com .

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