Brand President of New Holland Agriculture speaks at World Farmers Organisation at Expo Milano 2015

Carlo Lambro was invited by WFO President Evelyn Ngukela to illustrate the strategies of CNH Industrial and its brand New Holland Agriculture for the future of agriculture and how they plan to address issues regarding the availability of food for the Earth's population which is expected to grow to nine billion by 2050.

Carlo Lambro was invited by WFO President Evelyn Ngukela to illustrate the strategies of CNH Industrial and its brand New Holland Agriculture for the future of agriculture and how they plan to address issues regarding the availability of food for the Earth's population which is expected to grow to nine billion by 2050.

In terms of the role of private companies in the fight to overcome these challenges, Lambro underlined the dual approach adopted by New Holland. This sees the expansion of mechanised agricultural operations by studying solutions and specific machines for local requirements, especially in developing countries. He also spoke about maximising the efficiencies and productivity of farmland in maturing markets.

Carlo Lambro also explained New Holland's Clean Energy Leader™ strategy which the brand first began promoting in 2006. He made specific note of the Energy Independent Farm project which is formed upon the idea that if a farm is able to create its own energy sources for operating its agricultural equipment, it will effectively free itself from the constraints of fossil fuels.

"It was a truly exciting opportunity to be able to speak in front of such a vastly qualified assembly that represents farmers all over the world," remarked Lambro. "I am proud to have been able to share the projects and strategies of CNH Industrial and New Holland, which are designed to give farmers the recognition they deserve together with the best available technologies to carry out their work in a sustainable and safe manner."

CNH Industrial N.V. (NYSE: CNHI /MI: CNHI) is a global leader in the capital goods sector with established industrial experience, a wide range of products and a worldwide presence. Each of the individual brands belonging to the Company is a major international force in its specific industrial sector: Case IH, New Holland Agriculture and Steyr for tractors and agricultural machinery; Case and New Holland Construction for earth moving equipment; Iveco for commercial vehicles; Iveco Bus and Heuliez Bus for buses and coaches; Iveco Astra for quarry and construction vehicles; Magirus for firefighting vehicles; Iveco Defence Vehicles for defence and civil protection; and FPT Industrial for engines and transmissions. More information can be found on the corporate website: cnhindustrial.com

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