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Allwyn to build the UK National Lottery of the future with formal award of Fourth Licence
Allwyn's plans will transform and improve the way the National Lottery operates; bringing more efficiency, greatly improving convenience and access for participation, utilising technology to protect players from gambling harm and providing new and exciting ways to play. Allwyn will invest in retailers to support the recovery and transformation of high streets up and down the country. Together with strategic partners Scientific Games and Vodafone, Allwyn will also put emphasis on working with local SMEs throughout its operations, supporting the growth of a world-class British supply chain.
As the new operator of the National Lottery, Allwyn will prioritise the protection of all participants, particularly those who are vulnerable, and discourage excess, unaffordable play whether online or in stores. Allwyn also intends to reinvigorate safer draw-based games.
With 16 months remaining until the start of the new chapter for the National Lottery, an intensive transition period lies ahead. To that end, Allwyn has opened an office in Watford in order to work near the heart of the current operations, thereby helping to ensure Allwyn and Camelot can work collaboratively to deliver the transition successfully.
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"This moment signals a time for change for the National Lottery. We have already begun this exciting new chapter; our transformation programme has started with energy and purpose from our Watford based headquarters. We must seize this moment, creating the right conditions for The National Lottery to innovate. Our primary transition objective is to responsibly boost performance leading to increased contributions to good causes. We look forward to welcoming the existing Camelot colleagues in Watford to be part of this new, exciting chapter."
Beyond Allwyn's stewardship of the National Lottery, the Company is committed to a wider societal contribution centered on three priority areas of protecting the planet through sector-leading net zero plans, empowering people through greater diversity and accessibility and supporting prosperous places by bringing innovation and investment to UK high streets across the country.
Transition plans are already in motion, and Allwyn is committed to seamless transition from the Third to Fourth Licence, working constructively with Camelot. The Company has assembled a world-class team, led by CEO David Craven , enhanced by secondees from across Allwyn Entertainment's other national lottery businesses.
Allwyn's highly capable and experienced UK team continues to grow and is underpinned by the operating excellence of its global parent company - a leading global lottery operator - whose trusted brands and industry-leading technology are the backbone of thriving lottery operations in Italy , Austria , Greece , Cyprus and the Czech Republic .
The Allwyn group is a leading global lottery operator with wagers grown up to €19 billion in just over ten years. Allwyn builds better lotteries that return more to good causes by focusing on innovation, technology, efficiency and safety across a growing casual gaming entertainment portfolio. The lottery-first approach of focusing on affordable recreational play has earned Allwyn leading market positions with trusted brands across Europe in Austria , Czech Republic , Greece and Cyprus , and Italy.
Media Contact:
Dana Dvorakova
dana.dvorakova@allwynent.com
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