Spettacolo
PEPSI MAX® TEASES FOOTBALL FILM STARRING ICONS LEO MESSI, PAUL POGBA AND RONALDINHO, IN CELEBRATION OF NEW INTERNATIONAL BRAND CAMPAIGN 'THIRSTY FOR MORE'
Inspired by 'Generation Thirsty' – a tribe of individuals with a curious mindset – 'Thirsty For More' will celebrate and reward those who pursue their curiosity to experience the exciting and unexpected. The new campaign is a shared mindset between the brand and its consumers and will come to life through a range of experiences and content across product, passions, and purpose such as football and music.
To showcase the 'Thirsty For More' mindset, Pepsi MAX has teased its upcoming football film. With football's craftiest move at its core, the epic new trailer highlights the thrill of the action and unexpected possibilities that occur when you bring the world's most accomplished footballers together. A nutmeg move requires confidence, skill and impeccable timing. A fusion of traditional technique with freestyler swag, it's a trick reserved for the risk-takers who are thirsty for the rush of the game. The first look also features Messi, Ronaldinho and Pogba sporting something that eagle-eyed football fans may recognize. Paying homage to the iconic 2002 Pepsi MAX football jersey, this year's ad is set to feature the retro kit as a nod to the brand's long and unparalleled impact on football culture.
Speaking on the new campaign, said
Markets across the world have already started to launch local campaigns under - all following the exciting and unexpected narrative of pursuing curiosity across the three key pillars of the campaign. In late 2021, Pepsi MAX in Egypt launched its first campaign under 'Thirsty For More', fronted by Egyptian global football star, Mohamed Salah, that celebrated the desire of having a thirst for success. The campaign included an ad and an impressive 3D mapping stunt on the Tahrir Complex building in Cairo . Pepsi MAX in Latin America has also been among the first to introduce the new campaign in March 2022 . The local campaign championed the region's rich heritage with food, focusing on the enjoyment of meals, encouraging the public to get off auto-pilot and experience new sensations and flavors.
Stay tuned for the launch of and more exciting, unmissable drops from Pepsi MAX in the coming weeks. Fans can join the conversation online by following and
pepsicomediarelations@pepsico.com
PepsiCo products are enjoyed by consumers more than one billion times a day in more than 200 countries and territories around the world. PepsiCo generated more than $79 billion in net revenue in 2021, driven by a complimentary beverage and convenient foods portfolio that includes Lay's, Doritos, Cheetos, Gatorade, Pepsi-Cola, Mountain Dew, Quaker, and SodaStream. PepsiCo's product portfolio includes a wide range of enjoyable foods and beverages, including many iconic brands that generate more than $1 billion each in estimated annual retail sales.
Guiding PepsiCo is our vision to Be the Global Leader in Beverages and Convenient Foods by Winning with PepsiCo Positive (pep+). pep+ is our strategic end-to-end transformation that puts sustainability at the center of how we will create value and growth by operating within planetary boundaries and inspiring positive change for planet and people. For more information, visit www.pepsico.com .
Photo - https://mma.prnewswire.com/media/1910327/Pepsi_MAX_NUTMEG_ROYALE.jpg
View original content:https://www.prnewswire.co.uk/news-releases/pepsi-max-teases-football-film-starring-icons-leo-messi-paul-pogba-and-ronaldinho-in-celebration-of-new-international-brand-campaign-thirsty-for-more-301641832.html