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Julius Meinl launches Generations Programme in India in collaboration with FAIRTRADE: "Empowering Youth in Coffee Production"
" - Marcel Löffler, CEO Julius Meinl Coffee Group
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Bindu Sukumarapillai, CEO-Fairtrade NAPP (Fairtrade Network of Asia Pacific Producers)
Over the course of the project, around 200 smallholder farmers, with a focus on youth leaders and women, will take part in the trainings. The curriculum also includes building marketing capabilities and helping farmers integrate digital tools into their farming and business practices. Farmers will also receive professional guidance on income diversification, such as developing baked goods from coffee cherry husks. Together, these initiatives aim to drive innovation, open new sales channels, and strengthen long-term economic resilience.
Young cooperative members will benefit from targeted leadership training, equipping them to take on key roles and build stronger networks. To safeguard the future of coffee farming and mitigate climate change impacts, FAIRTRADE-cooperatives will receive seedlings for new coffee bushes to replace ageing or diseased plants. These improved varieties are more resilient and better adapted to withstand climate change.
The Generations Programme is part of Julius Meinl's wider sustainability journey, complementing their Responsibly Selected Coffee Initiative (RSCI), which ensures sustainability criteria are embedded in the company's green coffee purchases. While the RSCI covers entire supply chains, the Generations Programme focuses directly on farming communities, supporting long-term resilience, innovation, and opportunities for the next generation of coffee farmers.
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- Hartwig Kirner , CEO FAIRTRADE Austria
Founded in 1862, Julius Meinl is one of the oldest coffee roasters in the world and an iconic Vienna coffee house brand. Dedication to quality has been a family trademark for five generations. With more than 160 years of experience in sourcing, blending and roasting, Julius Meinl coffees and teas are sold in over 50,000 hotels, coffee houses and restaurants in 70 countries, as well as a growing number of retail outlets.
Julius Meinl | Generations Programme
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