Editoria e Media
INDIACAST PARTNERS WITH AMAGI TO LAUNCH VIACOM18's FIRST FREE AD-SUPPORTED (FAST) STREAMING HINDI ENTERTAINMENT TV CHANNEL - 'DESI PLAY TV' IN HD, ACROSS NORTH AMERICA AND MIDDLE EAST
The channel features iconic shows like, 'Uttaran', 'Na Aana Is Des Laado', 'Dev', 'Tu Aashiqui', 'Kitchen Champion', 'Mahakaali' along with a local USA -based food show - 'Dine With Colors'. Desi Play TV connects with the shared tastes of South Asian viewers, their values & culture with a variety of shows across genres like Drama, Cookery, Comedy, Lifestyle, Crime and Mythology. Aptly named as Desi Play TV, the channel aims to reach out to the worldwide, who can play premium quality content anytime, for free.
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Launched as a new channel brand under the network, Desi Play TV is aptly positioned as #PricelessEntertainment attributing to the best of content available to watch for free on the channel. By partnering with Amagi, Desi Play TV will gain the full advantage of Amagi's best-in-class cloud technology services that include the broadcast-grade channel playout solution, Amagi CLOUDPORT, and the advanced dynamic server-side ad insertion solution, Amagi THUNDERSTORM. As the leading technology provider in the global FAST ecosystem, Amagi will also be able to generate high visibility for Desi Play TV.
Tune in to Desi Play TV to , currently . For more information about the channel visit www.desiplaytv.com.
Desi Play TV is the first FAST Hindi general entertainment channel from the Viacom18 stable. Get access to awe-inspiring Indian stories, award-winning, and hand-picked Hindi shows for FREE. Watch the best of Hindi TV serials like 'Naa Aana Iss Des Laado', 'Tu Aashiqui', 'Uttaran' and a lot more from the Viacom18 library. Desi Play TV is available on some of the leading entertainment platforms across North America and Middle East . To know more about the channel or where to watch Desi Play TV, visit www.desiplaytv.com.
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'IndiaCast' is India's First multi-platform 'Content Asset Monetization' entity, jointly owned by TV18 & Viacom18. The company's mandate includes Domestic Distribution, Placement Services, International Channel Distribution, International Marketing & Advertising Sales, New Media (digital) distribution and Content Syndication for TV18, Viacom18 and A+E Networks|TV18. Internationally, IndiaCast has a portfolio of over 21 linear feeds (including COLORS, COLORS Rishtey, COLORS Cineplex, News18, MTV India International and various regional COLORS channels like COLORS Gujarati, Tamil etc) that are viewed in 130+ countries as linear services available across traditional & digital platforms. Given the rich content library consisting of diverse genres, IndiaCast also syndicates content across 110+ countries in over 35 languages (including Russian, Serbian, Bosnian, Albanian, Macedonian, Croatian, Kazakh, Swahili, Spanish, Dari, Pashto, Bahasa Indonesia, Turkish, Bahasa Melayu, Arabic, English among others) in which it is either subtitled or dubbed. To know more about IndiaCast, visit www.indiacast.com
Viacom18 Media Pvt. Ltd. is one of India's fastest growing entertainment networks and a house of iconic brands that offers multi-platform, multi-generational and multicultural brand experiences. A joint venture of Network18, which owns 51%, and Viacom CBS (Paramount Global), with a 49% stake, Viacom18 defines entertainment in India by touching the lives of people through its properties on air, online, on ground, in shop and through cinema. Visit www.viacom18.com for more information.
Amagi is a next-generation media technology company that provides cloud broadcast and targeted advertising solutions to broadcast TV and streaming TV platforms. Amagi enables content owners to launch, distribute and monetize live linear channels on Free Ad-supported Streaming TV and video services platforms. Amagi also offers 24x7 cloud-managed services bringing simplicity, advanced automation, and transparency to the entire broadcast operations. Overall, Amagi supports 700+ content brands, 800+ playout chains, and over 2100 channel deliveries on its platform in over 40 countries. Amagi has a presence in New York , Los Angeles , Toronto , London , Paris , Melbourne , Seoul , Singapore , and broadcast operations in New Delhi , and an innovation center in Bangalore .
View original content:https://www.prnewswire.co.uk/news-releases/indiacast-partners-with-amagi-to-launch-viacom18s-first-free-ad-supported-fast-streaming-hindi-entertainment-tv-channel--desi-play-tv-in-hd-across-north-america-and-middle-east-301715347.html