Booking.com Launches First-of-its-Kind Travel Sustainable Badge

Considering that 64% of travellers state they want to stay in a sustainable accommodation in the upcoming year and with more than 28 million listings on Booking.com, the company sees a tremendous opportunity to showcase more of the impactful efforts its partners are taking to create more sustainable experiences, and in turn, make it easier for travellers to find a sustainable way to stay. With three-quarters (63%) indicating they would be more likely to choose a specific accommodation implementing sustainable practices, it rewards and further encourages providers to take the next steps on their individual sustainability journeys.

Considering that 64% of travellers state they want to stay in a sustainable accommodation in the upcoming year and with more than 28 million listings on Booking.com, the company sees a tremendous opportunity to showcase more of the impactful efforts its partners are taking to create more sustainable experiences, and in turn, make it easier for travellers to find a sustainable way to stay. With three-quarters (63%) indicating they would be more likely to choose a specific accommodation implementing sustainable practices, it rewards and further encourages providers to take the next steps on their individual sustainability journeys.

"Building a truly sustainable travel industry will take time, coordination and concerted effort, but progress is possible through continued innovation, partner support and industry collaboration," said Marianne Gybels, Director of Sustainability at Booking.com. "We are recognising the sustainability efforts of a broader range of properties around the world in a credible and transparent way for consumers. Displaying the practices they have in place makes it easier for everyone to make a more informed and hopefully more sustainable choice for their next trip, no matter where they want to go. Thus also inspiring even more of our partners to take the next step to operate more sustainably".

To read the full release, visit the Booking.com https://news.booking.com/ media room.

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Contact: Jane Kearney

About Booking.com:

Part of Booking Holdings Inc. (NASDAQ: BKNG), Booking.com's mission is to make it easier for everyone to experience the world whenever it's safe to do so again. By investing in the technology that helps take the friction out of travel, Booking.com seamlessly connects millions of travelers with memorable experiences, a range of transportation options and incredible places to stay -from homes to hotels and much more. Booking.com is available in 44 languages and offers more than 28 million total reported accommodation listings, including more than 6.6 million listings of homes, apartments and other unique places to stay.