Turismo
Booking.com Launches First-of-its-Kind Travel Sustainable Badge
Considering that 64% of travellers state they want to stay in a sustainable accommodation in the upcoming year and with more than 28 million listings on Booking.com, the company sees a tremendous opportunity to showcase more of the impactful efforts its partners are taking to create more sustainable experiences, and in turn, make it easier for travellers to find a sustainable way to stay. With three-quarters (63%) indicating they would be more likely to choose a specific accommodation implementing sustainable practices, it rewards and further encourages providers to take the next steps on their individual sustainability journeys.
"Building a truly sustainable travel industry will take time, coordination and concerted effort, but progress is possible through continued innovation, partner support and industry collaboration," said . "We are recognising the sustainability efforts of a broader range of properties around the world in a credible and transparent way for consumers. Displaying the practices they have in place makes it easier for everyone to make a more informed and hopefully more sustainable choice for their next trip, no matter where they want to go. Thus also inspiring even more of our partners to take the next step to operate more sustainably".
To read the full release, visit the Booking.com https://news.booking.com/ media room.
lon-booking@ketchum.com
Jane Kearney
(NASDAQ: BKNG)