Look Up, London. giffgaff Puts People in the Air

     (Photo: http://photos.prnewswire.com/prnh/20151104/283804 )      (Photo: http://photos.prnewswire.com/prnh/20151104/283805 )      (Photo: http://photos.prnewswire.com/prnh/20151104/283806 )

     (Photo: http://photos.prnewswire.com/prnh/20151104/283804 )
     (Photo: http://photos.prnewswire.com/prnh/20151104/283805 )
     (Photo: http://photos.prnewswire.com/prnh/20151104/283806 )

Drifting across iconic London landmarks such as the London Eye, Big Ben and Canary Wharf, the human forms caused excited commuters to stop and look up at the sky, with many recording the moment on their mobile phones.

Created to amplify awareness of the TV ad, the activity perfectly encapsulates giffgaff's sentiment of 'we won't tie you down' - a statement referring to the award-winning company's shunning of restrictive mobile phone contracts for its customers.

The most recent 'hey you' advert, which aired on October 16^th, can be seen here: https://www.youtube.com/watch?v=C6qOQs92rLw&index=1&list=PLdjhV1bimcaXUzSY_OXWU_i4ls1_1Ingy

You can follow the campaign via #heyyou on social and via @giffgaff