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Alibaba International launches new AI agents to boost efficiency for global merchants
Demand for Alibaba International's AI services has surged dramatically, primarily powered by Marco. Daily API invocations with its AI system by Chinese merchants in Alibaba International have exceeded 1 billion as of July 2025 – a thousand-fold increase from approximately 1 million in 2023. All of Alibaba International's e-commerce marketplaces have adopted the AI solution, with the same capabilities now available to merchants worldwide engaged in cross-border trade.
Key features driving adoption include:
A significant upgrade to Marco's translation capabilities in late 2024 resulted in a 30% increase in user satisfaction for major European language areas. Marco now generates nearly 40% of all search-optimized product descriptions across Alibaba International's platforms, a figure expected to exceed 50% in the near future.
Alibaba International has extended access to Marco's technology to e-commerce platforms in China that operate outside of the Alibaba ecosystem. API invocations from these partners via Marco have increased 23-fold.
The company has also introduced three specialized AI Agents designed for complex operational tasks faced by merchants in cross-border e-commerce:
"The past year marks a significant shift in how we deploy AI to empower cross-border e-commerce, reflecting broader industry needs and trends," said Kaifu Zhang , Vice President of Alibaba International and Head of its AI Business team. "Our approach combines deep, scenario-specific data with continuous learning loops, leading to increasingly powerful problem-solving capabilities. We're evolving beyond standalone generative models toward dedicated AI agents that can tackle a wider range of complex business challenges efficiently for merchants engaged in cross-border trade worldwide."
Some AI solutions are currently available for partners on Aidge, Alibaba International's open AI platform.
Alibaba International Digital Commerce Group is dedicated to supporting the development of global digital trade with AI-powered technology. It operates various platforms with distinctive business models, covering multiple countries and regions around the world.
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