Industria
Rascal + Friends Premium Diapers Unveils Brand Refresh to "Rascals", Designed for Modern Parents
Since then, Rascals has become the fastest-growing diaper brand globally, launching in over 30 countries in 5 years, garnering over 210,000 5-star reviews, and winning over 60 product and brand awards – such as Babylist Best Diapers, Parents' Pick Awards, The Drum Marketing Awards and Shorty Awards. Their spot as the #1 liked and followed diaper brand on TikTok is evidence of their commitment to best-in-class customer service and engagement, which has amassed a loyal customer base who actively engage and endorse the brand.
"We're so excited to share the next evolution of the Rascals brand with our community. They are fundamentally the reason for our success to date and we can't wait to take them on the Rascals journey with us. Our mission has always been to reduce the stress of early parenthood by providing market-leading products, and we're confident the evolution of Rascals positions us best to do this going forward." Amelia Watson , Head of Marketing.
To celebrate this significant milestone, Rascals will be hosting a Rascals Party in their homeland, New Zealand , along with exciting giveaways, behind-the-scenes content, and engaging brand activity designed to honor the 7-year Rascal + Friends journey and introduce the refreshed Rascals!
The performance features and materials of all Rascals products remain unchanged, with the key changes in the refresh highlighted below:
Nadia Cohen
Lead Account Director, Clareville
nadia.cohen@cigroup.co.uk
03333051020
hello@teamrascals.com
Video - https://mma.prnewswire.com/media/2411472/Rascals__Brand_Refresh.mp4
Photo - https://mma.prnewswire.com/media/2411473/Rascals.jpg
Logo - https://mma.prnewswire.com/media/2411474/Rascals_Logo.jpg
View original content:https://www.prnewswire.co.uk/news-releases/rascal--friends-premium-diapers-unveils-brand-refresh-to-rascals-designed-for-modern-parents-302144287.html