Editoria e Media
"AI and Innovation: a creative revolution in business?" Publication of a new book by SKEMA's professor, Margherita Pagani
It features numerous contributions from recognised researchers in the field of AI from esteemed institutions such as Wharton, Royal Holloway , Bayes Business School and the University of Birmingham . The foreword was written by Igor Jablokov , CEO and founder of Pryon and inventor of the voice assistant Alexa, who is also a member of the scientific committee of the SCAI - SKEMA Centre for Artificial Intelligence research center.
By shedding light on three crucial areas where AI can stimulate business creativity: product and service design, process optimisation and enhancement of organisational collaboration, the authors reveal the transformative potential of AI. "Artificial Intelligence for Business Creativity" is designed to be an invaluable guide for business leaders, managers, entrepreneurs and those with a keen interest in the intersection between AI and creativity. It offers practical guidance, insightful recommendations and an in-depth understanding of AI's role in fostering creativity. It equips its readers with the tools to navigate and excel in the rapidly evolving landscape of AI.
Professor of artificial intelligence in marketing, Margherita Pagani is director of the SKEMA Centre for Artificial Intelligence research laboratory. An advisor to the European Economic and Social Committee (EESC) on the Consultative Commission on industrial change, she is also deputy editor-in-chief of the magazine Micro & Macro Marketing.
A world-renowned and award-winning researcher, her publications in top international journals focus on the impact of AI on consumer behavior and on digital ecosystems.
marcom@skema.edu
Photo - https://mma.prnewswire.com/media/2243445/SKEMA_Business_School.jpg
Logo - https://mma.prnewswire.com/media/931024/SKEMA_Logo.jpg
View original content:https://www.prnewswire.co.uk/news-releases/ai-and-innovation-a-creative-revolution-in-business--publication-of-a-new-book-by-skemas-professor-margherita-pagani-301952621.html