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Recap of the "Shanghai Summer" Global Campaign - Osaka Edition
The 2024 edition delivered impressive results. According to China UnionPay, overseas card spending increased by 68.2% year-on-year during the campaign, while total offline spending reached RMB 815.9 billion . During the recent May Day holiday alone, Shanghai welcomed over 615,000 cross-border entries and exits, with inbound spending rising more than 211%.
Key updates were unveiled at the Osaka event. Ms. Yi Zhaojun, General Manager of Shanghai Design Week, introduced the new product series designed for short-stay tourists, along with the launch of the —a co-branded card by Jiushi Group. Functioning similarly to Thailand's Rabbit card, the Shanghai Pass provides seamless access to transportation, major attractions, and 2,000+ retail outlets.
Travel connectivity was another highlight. China Eastern Airlines announced four new European routes and over one million discounted tickets to boost access to Shanghai . Visa revealed its upcoming and exclusive privileges in collaboration with the Osaka Prefectural Government. UnionPay introduced six themed shopping routes and a payment network covering more than 100,000 merchants across Shanghai .
The Osaka showcases sparked enthusiasm among local attendees, who praised the campaign's convenience-driven approach and rich storytelling potential. As
Shanghai continues to open its doors to the world,
through the "Shanghai Summer" journey.
Media Contact : Lulu,media@shanghaisummer.com, +44 7463077291
Photo - https://mma.prnewswire.com/media/2701397/Shanghai_Pass.jpg
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