Report Reveals China's Licensing Market is Largely Untapped

The report also points out that China saw a 24% annual growth between 2014 and 2015, dwarfing the total annual retail sales of licensed products worldwide, which reached 4.4% in 2016. Despite the extraordinary pace of development, there is still a giant gap when compared to the United States , Europe and Japan markets.

Given the market landscape, Licensing Expo China debuts today to connect the most influential entertainment, character, art and culture, and corporate brand owners and agents with consumer goods manufacturers, licensees, retailers and distributors to explore the huge potential of China's licensing market.

Licensing Expo China is organized by UBM, the largest pure-play B2B Events organizer in the world that also has a robust portfolio of licensing events including Licensing Expo ( Las Vegas , United States ), Brand Licensing Europe ( London, United Kingdom ), Licensing Expo Japan ( Tokyo ), NYC Summit and the licensing industry's most influential publication: License! Global.

Licensing Expo China is also the only trade show that LIMA sponsors in China . This inaugural event is also supported by Alifish, the licensing and entertainment business unit of Alibaba, and the strategic partnership that was announced late last year.

Athena Gong , General Manager of UBM China ( Hangzhou ) commented: "Leveraging UBM's licensors and licensees' resources, expertise and their professional knowledge, with LIMA as the official sponsor, Alifish as online IP licensing strategic partner, the debut of Licensing Expo China will explore the huge potential of China's licensing market. Though China's licensing market is booming, it is still in the early  stage. The market needs education and networking, and more practitioners need to participate."

Licensing Expo China brings more than 80 exhibitors and more than 230 international and local brands and licensing properties to the show floor, including: Boonie Bears , Calabash Brothers, Fate/ Stay Nigh, Wuhuang and more entertainment/ cartoon properties, and British Museum (art & culture), Budweiser (corporate/ brand trademarks), Emoji, Lamborghini, LPGA (sports), MTV (TV/ broadcast), Paul Frank (lifestyle) and more properties from other categories.

The trade fair presents the Traditional Chinese Art and Craft Gallery, which include traditional arts such as paper-cutting, Chinese New Year paintings, Chinese comics and more. Artists are invited to the venue to illustrate their techniques. Furthermore, three renowned contemporary artists bring their art pieces for exploring licensing business opportunities.

Media Contact:

Louise Kathryn Yu
UBM China, Marketing Director
Tel: (+852) 2585 6101
louise.yu@ubm.com

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