Accor 'Unveils the World' with new global campaign celebrating the return of leisure travel and vacations abroad

"Our hotels and resorts are ready to welcome back guests and have successfully implemented our ALLSAFE hygiene and cleanliness protocols, which go beyond local and national requirements. This should help reassure travelers as our hotels are amongst the safest hubs for anyone resuming their leisure or business activities. Moreover, we are offering flexible rates and last-minute cancellation on All.com so that our guests can plan their holiday with a carefree spirit. Our Accor teams are working very hard to make sure we can deliver everyone's vacation dreams this summer," said Patrick Mendes, Chief Commercial Officer at Accor responsible for Sales, Marketing, Distribution and Loyalty.

PARIS, 20/05/2021 (informazione.news - comunicati stampa - turismo)

said Patrick Mendes , Chief Commercial Officer at Accor responsible for Sales, Marketing, Distribution and Loyalty.

"Unveil the World", which is being debuted via a inspiring travelers to rediscover the amazing places and experiences that add beauty, depth and meaning to their lives, will be launched through , a lifestyle loyalty program that integrates rewards, services and experiences throughout the Accor portfolio of brands.

Steven Taylor , Chief Marketing Officer, Accor said:

American dancer and choreographer Lil Buck leads Accor's new campaign as he unveils a hotel lobby, ready to welcome guests again. Lil Buck said:

Also gracing the campaign is the eccentric and fascinating Dominique Mirambeau , famous French model of the 70s, muse of artists such as Salvador Dali, Moebius and Nicki de Saint-Phalle . Ms. Mirambeau said:   

Accor's research indicates that 65% of respondents worldwide are likely to plan a leisure trip in the coming months. Road trips, al fresco dining, cultural experiences, and city escapes are high on the priority lists of planned excursions – areas which Accor's "Unveil the World" campaign will encourage with special offers, new loyalty benefits and booking flexibility.

Consumers are also looking for flexible pricing options, ease of booking online, and trusted health and safety protocols, which Accor hotels offer through the Group's hygiene and cleanliness label.

added Taylor

FILM & CREATIVE – CAST & CREDITS:

#Unveiltheworld #ALLTravel #Accor

Accor is a world leading hospitality Group consisting of more than 5,100 properties and 10,000 food and beverage venues throughout 110 countries. The Group has one of the industry's most diverse and fully-integrated hospitality ecosystems encompassing luxury and premium brands, midscale and economy offerings, unique Lifestyle concepts, entertainment and nightlife venues, restaurants and bars, branded private residences, shared accommodation properties, concierge services, co-working spaces and more. Accor also boasts an unrivalled portfolio of distinctive brands and approximately 260,000 team members worldwide. Over 68 million members benefit from the company's comprehensive loyalty program ALL - Accor Live Limitless - a daily Lifestyle companion that provides access to a wide variety of rewards, services and experiences. Through its Planet 21 – Acting Here, Accor Solidarity, RiiSE and ALL Heartist Fund initiatives, the group is focused on driving positive action through business ethics, responsible tourism, environmental sustainability, community engagement, diversity and inclusivity. Founded in 1967, Accor SA is headquartered in France and publicly listed on the Euronext Paris Stock Exchange (ISIN code: FR0000120404) and on the OTC Market (Ticker: ACCYY) in the United States . For more information visit group.accor.com or follow Accor on Twitter, Facebook, LinkedIn and Instagram.

 

 

Video - https://www.youtube.com/watch?v=hTiRGjCM6TI  
Photo - https://mma.prnewswire.com/media/1514328/Accor_Accor__Unveils_the_World__with_new_global_campaign_celebra.jpg
Photo - https://mma.prnewswire.com/media/1514329/Accor_Accor__Unveils_the_World__with_new_global_campaign_celebra.jpg
Photo - https://mma.prnewswire.com/media/1514330/Accor_Accor__Unveils_the_World__with_new_global_campaign_celebra.jpg

Media Relations: Charlotte Thouvard, Accor Global Communications, T. +33 1 45 38 19 14, E. charlotte.thouvard@accor.com; Mike Taylor , Accor Global Communications, T. +1 647-273-5598, E. mike.taylor@accor.com