2025 Accommodation Barometer: UK Sector Resilient, Yet Pressed on Talent and Digital Fronts

While AI's potential is recognised, barriers like costs and integration difficulties persist. As tourism-related levy proposals crop up across the UK, most accommodations anticipate little impact on occupancy, but one in five expect a negative effect. Chain accommodation providers tend to report greater optimism and investment intent than independent businesses.  While AI's potential is recognised, barriers like costs and integration difficulties persist. As tourism-related levy proposals crop...

AMSTERDAM, 30/07/2025 (informazione.news - comunicati stampa - turismo)

While AI's potential is recognised, barriers like costs and integration difficulties persist. As tourism-related levy proposals crop up across the UK, most accommodations anticipate little impact on occupancy, but one in five expect a negative effect. Chain accommodation providers tend to report greater optimism and investment intent than independent businesses. 

"This year's data from the UK points to two pressing challenges: a widening skills gap and uneven digital progress," said Thomas Hinton, Data Journalist at Statista. "Nearly half of respondents cite difficulties hiring qualified staff. Meanwhile, while AI is making inroads in some areas, broader adoption remains limited — often due to cost or technical hurdles." 

About the Barometer: 

The European Accommodation Barometer 2025 — in its fifth edition — draws on survey responses from more than 1,000 hoteliers across the continent. It combines a comprehensive Europe-wide report in English with 14 country-specific editions, available in local languages, for Austria, Croatia, France, Germany, Greece, Ireland, Italy, the Netherlands, Nordics, Poland, Portugal, Spain, Switzerland, and the UK. 
 
All reports are available for free download from the Statista website. 

Click here to view picture.

Shanhong Liu 

Senior Editorial Researcher & Project Manager 
shanhong.liu@statista.com
Phone: +49 40 284 841 791 

 

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